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Nashville Tourism Statistics for November 2026
Nashville (Davidson County) received an estimated 17.4 million day and overnight visitors in 2025, up from 16.9 million in 2024. Visitors spent a record $11.6 billion in the county, 3.5% more than in 2024, or about 35% of all visitor spending in Tennessee. Nashville International Airport handled a record 25.7 million passengers in 2025.
How many people visit Nashville, what they spend, how full its hotels are and what tourism is worth to the city, compiled from county-level estimates and official counts. Full sources are listed at the bottom of the page. Visitor and spending figures are for 2025, the most recent full year, with airport data to June 2026.
Visitor numbers
Visitors to Nashville
Davidson County, which covers the city of Nashville, received an estimated 17.4 million day and overnight visitors in 2025. That compares with 16.9 million in 2024 and 16.8 million in 2023. The current estimate for 2026 is 17.9 million visitors.
View data table
| Period | Value |
|---|---|
| 2023 | 16.8m |
| 2024 | 16.9m |
| 2025 | 17.4m |
Modelled estimates of visits to Davidson County, not a head count. They include day trips; the statewide study counts as a visitor anyone who stays overnight or travels more than 50 miles. Older local visitor counts were made with a different method and are not comparable, so they are not shown. The 2026 figure is a forecast.
Visitor spending
What visitors spend in Nashville
Visitors spent a record $11.6 billion in Davidson County in 2025, 3.5% more than in 2024. That is about $31.8 million a day. Davidson County ranks first of Tennessee's 95 counties and accounts for about 35% of all visitor spending in the state. Spending in the county has grown 55.7% since 2018. Figures are nominal.
View data table
| Period | Value | Note |
|---|---|---|
| 2022 | $9.97bn | |
| 2023 | $10.77bn | |
| 2024 | $11.2bn | |
| 2025 | $11.6bn | +3.5% |
Direct visitor spending in Davidson County, as estimated in the annual statewide economic-impact study. Each year is shown as first published; earlier years may since have been revised (the 2024 growth rate of 4.17% implies a slightly lower 2023 base). Spending is forecast to reach $12.2 billion in 2026. The wider Greater Nashville tourism region recorded $15.2 billion in 2025, up 3.3%.
Accommodation
Hotels & occupancy
Davidson County hotels averaged 67.0% occupancy in 2025. Room demand rose 2.6% to a new record, but the number of rooms grew faster (+3.4%). The average daily rate fell 1.3% to $199.20 and revenue per available room fell 2.1%. Room revenue rose 1.2%. Another 16,242 hotel rooms in 90 properties are in the development pipeline.
Economic impact
Tourism in Nashville's economy
Visitor spending in Davidson County generated $1.2 billion in state and local tax revenue in 2025: $715.8 million for the state and $477.8 million for local government. Without these taxes, each Nashville household would pay $3,674 more a year in state and local taxes. Tourism generated $3.2 billion in labour income in the county.
Tax and income figures are estimates from the statewide economic-impact study and cover Davidson County only. The leisure and hospitality workforce count comes from federal employment statistics and includes jobs serving residents. The 2023 study estimated 48,953 direct jobs from visitor spending in the county.
At a glance
Fast facts
- $31.8m Visitor spending per day (2025)
- 35% Share of Tennessee visitor spending (2025)
- $3,674 Tax saved per Nashville household (2025)
- 26.7m Airport passengers, FY2026 (to June, +7.7%)
- 16,242 Hotel rooms in the development pipeline (2026)
- $15.2bn Visitor spending, Greater Nashville region (2025)
Questions
Frequently asked questions
How many tourists visit Nashville each year?
Davidson County, which covers Nashville, received an estimated 17.4 million day and overnight visitors in 2025, up from 16.9 million in 2024 and 16.8 million in 2023. The estimate for 2026 is 17.9 million. The figures count visits, including day trips.
How much do tourists spend in Nashville?
Visitors spent a record $11.6 billion in Davidson County in 2025, 3.5% more than in 2024 ($11.2 billion). That is about $31.8 million a day and about 35% of all visitor spending in Tennessee. Spending is forecast to reach $12.2 billion in 2026.
How busy is Nashville International Airport?
Nashville International Airport handled a record 25.7 million passengers in 2025, 4.6% more than in 2024. In its 2026 fiscal year (July 2025 to June 2026) it handled 26.7 million passengers, up 7.7%. In June 2026 it served 115 nonstop destinations. Passenger counts include residents and connecting travellers.
What is the hotel occupancy rate in Nashville?
Hotels in Davidson County averaged 67.0% occupancy in 2025, at an average daily rate of $199.20 (−1.3%). Room demand reached a record, up 2.6%, while room supply grew 3.4%. The county has 43,108 hotel rooms.
Where do Nashville's visitors come from?
The largest out-of-state feeder cities in 2025 were Atlanta, New York, Memphis, Chicago and Knoxville. The top international markets were Canada, the United Kingdom, Japan, Mexico and Australia. Visitor numbers by country are not published.
How much tax does tourism generate in Nashville?
Visitor spending in Davidson County generated $1.2 billion in state and local tax revenue in 2025: $715.8 million for the state and $477.8 million for local government. Without it, each Nashville household would pay $3,674 more a year in state and local taxes.
Using these figures?
Cite this page
Journalists, researchers and bloggers are welcome to use the statistics on this page. Please credit Nashville Tourism Statistics and link to this page.
Nashville Tourism Statistics (2026). Visitors, spending and trends. Last reviewed 2 November 2026. https://www.ustourismstatistics.com/nashville
<a href="https://www.ustourismstatistics.com/nashville">Nashville Tourism Statistics</a> Notes & sources
Methodology & sources
This page compiles publicly available statistics; the sources for every figure are listed below. Main caveats:
- Visitor, spending, tax and labour-income figures for 2025 are from the Tourism Economics study for the Tennessee Department of Tourist Development, as announced by the Nashville Convention & Visitors Corp on 31 August 2026. Hotel figures are STR data for 2025 published by the Nashville Convention & Visitors Corp. Airport figures are calendar year 2025 and the airport authority's fiscal year to 30 June 2026.
- Visitor, spending, tax and hotel figures cover Davidson County, which has a consolidated government with the city of Nashville. The Greater Nashville region figure covers the wider state tourism region and is not comparable with the county total.
- Visitor numbers are Tourism Economics model estimates of day and overnight visits, not a head count. The Nashville Convention & Visitors Corp states that earlier visitor figures made with its old method are not comparable with the current model. Spending figures are nominal and each year is shown as first published; later reports may revise earlier years. Forecasts for 2026 are Tourism Economics projections.
- Hotel occupancy, average daily rate and demand changes are STR data for Davidson County hotels; changes are percent changes. Room counts are as published by the Nashville Convention & Visitors Corp in September 2026. Airport passengers are arriving plus departing passengers at Nashville International Airport and include residents and connecting passengers. The calendar 2025 total is as published by the Nashville Convention & Visitors Corp; the fiscal-year total is from the airport authority.
- Top international markets are a Tourism Economics ranking and out-of-state feeder cities a Placer.ai mobile-location ranking; no counts by market are published. The leisure and hospitality workforce figure is from the U.S. Bureau of Labor Statistics and includes jobs serving residents. No official annual attendance figures were found for the Grand Ole Opry, Ryman Auditorium or Country Music Hall of Fame, so no attraction figures are shown.
Primary sources
- Nashville Convention & Visitors Corp: Davidson County visitor spending 2025 : Press release, 31 Aug 2026: 2025 visitor spending, visitors, state and local taxes and labour income for Davidson County, from the Tourism Economics study for the Tennessee Department of Tourist Development (2025 Economic Impact of Travel on Tennessee).
- Nashville Convention & Visitors Corp: Davidson County visitor spending 2024 : Press release, 26 Aug 2025: 2024 visitor spending, visitors, state and local taxes and labour income for Davidson County (Tourism Economics and Tennessee Department of Tourist Development data).
- Nashville Convention & Visitors Corp: Davidson County visitor spending 2023 : Press release, 6 Sep 2024: 2023 visitor spending, visitors, taxes, labour income and direct tourism jobs for Davidson County, from the 2023 Economic Impact of Travel on Tennessee report.
- Nashville Convention & Visitors Corp: Davidson County travel spending 2022 : Press release, 15 Sep 2023: 2022 direct visitor spending and taxes for Davidson County, from the 2022 Economic Impact of Travel on Tennessee report.
- Nashville Convention & Visitors Corp: Research & Hospitality Stats : Updated 28 Sep 2026: annual visitors and visitor spending with forecasts (Tourism Economics), 2025 Davidson County hotel performance (STR), 2025 top international markets (Tourism Economics) and out-of-state feeder cities (Placer.ai), and 2025 passengers at Nashville International Airport.
- Nashville Convention & Visitors Corp: Nashville Statistics & Facts : Updated 28 Sep 2026: hotel rooms in Davidson County and the Nashville metropolitan area.
- Metropolitan Nashville Airport Authority: FY26 annual review : Press release, 5 Aug 2026: Nashville International Airport passengers in fiscal year 2026 (1 July 2025 to 30 June 2026), October 2025 passengers and nonstop destinations.