Human Written & Fact Checked · Updated
149 Orlando Tourism Statistics for 2026
Orlando had 76.7 million visitors in 2025, the most in its history, and they spent $62.9 billion directly in the three-county area around the city. The growth came from Americans: international visits fell as fewer Canadians came, while visitors from the UK, Brazil, Mexico and Colombia rose.
This page gathers the current official figures on Orlando tourism in one place: visitor numbers and the 2026 trend, who visits and where they come from, the best time to go, weather and hurricanes, the airport and its airlines, theme parks, hotels, spending, jobs, tourist tax, conventions and cruises. Every number links to the body that published it, with the date.
Visitor numbers come from Visit Orlando, the area's tourism marketing body, and spending and impact figures from Tourism Economics studies it commissions, so each Visit Orlando figure is labelled with its report. Airport figures come from the Greater Orlando Aviation Authority, payroll jobs from the Bureau of Labor Statistics and tax figures from Orange County. The theme park companies do not publish attendance for their Orlando parks, so their figures are company or segment totals and are labelled that way. Measures that count different things, such as jobs supported by tourism and payroll jobs, are kept apart.
Headline figures
- Orlando had 76.7 million visitors in 2025, the highest total in its history. (Visit Orlando (visitation), May 2026)
- International visitors fell 2.4% to 6.3 million in 2025, largely because fewer people came from Canada. (Visit Orlando (visitation), May 2026)
- Canada sent 1,119,300 visitors in 2025, 13.3% fewer than in 2024, and was still Orlando's largest foreign market. (Visit Orlando (visitation), May 2026)
- 71% of domestic leisure parties in 2025 were adults only, with no children under 18. (Visit Orlando (Orlando in Numbers), 2026)
- Visitors spent $62.9 billion directly in Orange, Osceola and Seminole counties in 2025, up 5% on 2024. (Visit Orlando (economic impact), Jul 2026)
- Counting indirect and induced effects, tourism had a record total economic impact of $98.6 billion in Central Florida in 2025. (Visit Orlando (economic impact), Jul 2026)
- Tourism supported more than 476,541 jobs in Central Florida in 2025, on a modelled count that includes indirect and induced jobs. (Visit Orlando (economic impact), Jul 2026)
- Leisure and hospitality employers in the Orlando metro area had 293,400 payroll jobs on average in 2025. (BLS, Nov 2026)
- Orlando International Airport handled 57,675,573 passengers in 2025, its second-busiest year after 2023. (GOAA (passenger traffic), 2026)
- The Orlando area had 132,685 hotel rooms in 2025, and a room cost $202.71 a night on average. (Visit Orlando (Orlando in Numbers), 2026)
- Orange County collected $384.6 million of tourist development tax in FY2024-25, the most in its history and the most of any Florida county. (Orange County (TDT task force), 2026)
- The Orange County Convention Center drew a record 2,047,768 attendees to 187 events in 2025. (Visit Orlando (OCCC attendance), Jan 2026)
- Port Canaveral, the cruise port about an hour east of Orlando, handled 8,602,047 multi-day cruise passengers in fiscal 2025. (Canaveral Port Authority, Mar 2026)
- Orlando averages about 110 days a year with a high of 90F or more. (NOAA, 2021)
How many people visit Orlando each year?
Visit Orlando calls Orlando the most-visited destination in the US. On its current series, 2025 was the first year to pass the 2019 level: visitor numbers halved in 2020 and took five years to recover fully.
View data table
| Period | Value |
|---|---|
| 2019 | 75.80m |
| 2020 | 35.28m |
| 2021 | 59.30m |
| 2022 | 74.04m |
| 2023 | 74.01m |
| 2024 | 75.33m |
| 2025 | 76.66m |
- Domestic visitors reached a record 70.3 million in 2025, up 2.2%. (Visit Orlando (visitation), May 2026)
- In 2024 Orlando had 75,333,800 visitors, up 1.8% on 2023, with 68,840,300 from within the US. (Visit Orlando (visitation), May 2025)
- The revised series puts 2019, the last year before the pandemic, at 75,795,000 visitors. (Visit Orlando (visitor volume), 2026)
- Visitor numbers fell to 35,277,000 in 2020 and recovered to 59,301,000 in 2021. (Visit Orlando (visitor volume), 2026)
- The total was 74,043,900 in 2022 and 74,009,000 in 2023, almost unchanged. (Visit Orlando (visitor volume), 2026)
- Visit Orlando announced a record 75 million visitors for 2018, up 4.2%, with 68.55 million from the US and 6.48 million from abroad. (Visit Orlando (earlier releases), May 2019)
- 72 million visitors came in 2017, up more than 5%, including a record 65.86 million from within the US. (Visit Orlando (earlier releases), May 2018)
- Visit Orlando announced a record 68 million visitors for 2016. (Visit Orlando (earlier releases), May 2017)
- 66.1 million people visited Orlando in 2015, up 5.5% on 2014. (Visit Orlando (earlier releases), May 2016)
- More than 62 million people visited in 2014, up 5% on 2013, making Orlando the first US destination to pass 60 million visitors. (Visit Orlando (earlier releases), Apr 2015)
Visit Orlando counts visitors (person-trips) to Orange, Osceola and Seminole counties, including Florida residents and day-trippers. Its current table starts in 2019 and is a revised series. The 2014 to 2018 totals are the headline figures announced at the time, on an earlier method, so they are not compared with later years and no growth rate is given across 2019. The earlier announcements are quoted from copies on the Orange County newsroom.
Who visits Orlando, and how long do they stay?
Most visitors are Americans on holiday, on short trips of about three nights. Overseas visitors stay for more than a week and more often bring children. Domestic business travel is still well below its 2019 level, while group meetings keep growing.
- Domestic leisure 81%
- Domestic business 10%
- International 8%
- 81% of 2025 visitors were domestic leisure visitors, 10% domestic business travellers and 8% international visitors. (Visit Orlando (visitation), May 2026)
- Domestic overnight visitors numbered 49.2 million in 2025, 70% of all domestic visitors. (Visit Orlando (visitation), May 2026)
- Domestic leisure visitors numbered 62,403,400 in 2025. Domestic business visitors numbered 7,922,200, against 11,177,000 in 2019. (Visit Orlando (visitor volume), 2026)
- Group meetings visitors rose 3.1% to 5.8 million in 2025. (Visit Orlando (visitation), May 2026)
- Group meetings brought 5,616,000 visitors in 2024, up 3.9%, and international visitors made up 9% of the total that year. (Visit Orlando (visitation), May 2025)
- Domestic leisure visitors stayed 2.9 nights on average in 2025 and spent $1,047 per person per trip. (Visit Orlando (Orlando in Numbers), 2026)
- Domestic leisure parties averaged 2.4 people. (Visit Orlando (Orlando in Numbers), 2026)
- Overseas visitors, leaving out Canadians, stayed 8.5 nights on average in 2025 and spent $1,123 per person per trip. (Visit Orlando (Orlando in Numbers), 2026)
- Overseas parties averaged 3.3 people, and 51% included children under 18. (Visit Orlando (Orlando in Numbers), 2026)
Shares are rounded by Visit Orlando and do not add to 100. Domestic visitors include Florida residents. Group meetings visitors are part of the total, not added to it. Trip length, spending and party figures come from Visit Orlando visitor research; its page does not say whether spending per trip includes travel to Orlando.
Where do Orlando's international visitors come from?
Canada, the UK and Brazil send the most foreign visitors. Latin American markets grew in 2025 while Canadian visits fell, and the overseas total has not quite regained its 2019 level.
- The UK sent 933,500 visitors in 2025, up 2.8%; Brazil 736,300, up 5.6%; Mexico 458,500, up 4.6%; and Colombia 360,000, up 5.0%. (Visit Orlando (visitation), May 2026)
- In 2024 Canada sent a record 1,290,300 visitors, the UK 907,900 and Brazil 697,200. (Visit Orlando (visitation), May 2025)
- International visitors numbered 6,498,000 in 2019 and 6,493,500 in 2024, before slipping back in 2025. (Visit Orlando (visitor volume), 2026)
- Overseas visitors, who exclude Canadians and Mexicans, numbered 4,759,800 in 2025, against 4,905,000 in 2019. (Visit Orlando (visitor volume), 2026)
- Canadian visitors numbered 1,223,000 in 2019 and 1,256,000 in 2023. (Visit Orlando (visitor volume), 2026)
- Mexico sent 370,000 visitors in 2019, so its 2025 total was well above the pre-pandemic level. (Visit Orlando (visitor volume), 2026)
- Tourism Economics expects Colombian visits to Orlando to grow 4% in 2026. This is a forecast. (Visit Orlando (quarterly report), May 2026)
- Florida as a whole had 9,340,000 overseas visitors in 2025, more than any other state, and the largest gain of any state, 480,000. (NTTO, Oct 2026)
Visit Orlando's international count includes Canada and Mexico; its overseas count leaves them out. The NTTO figure covers the whole state of Florida and comes from a federal survey on a different method, so it is given as state context and not compared with the Orlando figures.
How is Orlando tourism doing in 2026?
Visit Orlando publishes visitor numbers once a year, so the airport is the best early guide. Air traffic for January to August 2026 was level with 2025: growth in the first four months was followed by four months below the year before.
View data table
| Period | Value |
|---|---|
| Sep 25 | 4.01m |
| Oct 25 | 4.79m |
| Nov 25 | 4.66m |
| Dec 25 | 5.27m |
| Jan 26 | 4.94m |
| Feb 26 | 4.81m |
| Mar 26 | 5.47m |
| Apr 26 | 5.18m |
| May 26 | 4.77m |
| Jun 26 | 4.59m |
| Jul 26 | 4.83m |
| Aug 26 | 4.38m |
- Orlando International handled 38,961,312 passengers from January to August 2026, up 0.04% on the same months of 2025. (GOAA (passenger traffic), Sep 2026)
- Domestic passengers rose 0.33% in January to August 2026, while international passengers fell 1.63% to 5,651,341. (GOAA (passenger traffic), Sep 2026)
- June 2026 had 4,591,210 passengers, down 4.79% on June 2025. (GOAA (passenger traffic), Jul 2026)
- August 2026 had 4,375,567 passengers, down 6.89% on August 2025. (GOAA (passenger traffic), Sep 2026)
- In the 12 months to August 2026 the airport handled 57,687,961 passengers, up 1.68%. (GOAA (passenger traffic), Sep 2026)
- Airlines scheduled an average of 531 daily departures with 95,319 seats to 162 destinations for November 2026, with flights up 0.6% on November 2025. (GOAA (air service reports), Nov 2026)
- Attendance at Disney's US parks, Walt Disney World and Disneyland together, rose 3% in the quarter to 27 June 2026, and spending per guest rose 4%. Disney said Walt Disney World "had a stand-out quarter". (Walt Disney Company, Aug 2026)
- Comcast's theme parks revenue, which covers all its parks worldwide, fell 4.4% to $2,597 million in the quarter to 30 September 2026; Epic Universe was open for all of both quarters. (Comcast, Oct 2026)
- Leisure and hospitality jobs in the Orlando metro area numbered 297,200 in September 2026 (preliminary), against 293,600 a year earlier. (BLS, Nov 2026)
Airport passengers add arrivals and departures and include residents and connecting passengers, so they are not visitor counts. The 2026 airport figures come from GOAA monthly reports and can be revised. Disney and Comcast report company or segment figures, not Orlando-only figures. The November figures are airline schedules, not flights flown. The BLS figure for September 2026 is preliminary.
When is the best time to visit Orlando?
Spring and the winter holidays are the busiest times, and September is the quietest month. Winter is mild and dry, while summer is hot and humid with frequent rain.
View data table
| Period | Value |
|---|---|
| Jan | 71.8F |
| Feb | 74.9F |
| Mar | 78.9F |
| Apr | 83.6F |
| May | 88.4F |
| Jun | 90.8F |
| Jul | 92.0F |
| Aug | 91.6F |
| Sep | 89.6F |
| Oct | 84.7F |
| Nov | 78.3F |
| Dec | 73.8F |
- March 2026 was the busiest month at the airport in the year to August 2026, with 5,471,298 passengers, up 3.62%. (GOAA (passenger traffic), Apr 2026)
- September 2025 was the quietest month in that period, with 4,014,567 passengers. (GOAA (passenger traffic), 2025)
- Disney says peak attendance and hotel occupancy at its parks generally come in the summer school holidays and in early winter and spring holiday periods. (Walt Disney Company, Nov 2025)
- United Parks & Resorts, which owns SeaWorld Orlando, has historically made about two-thirds of its attendance and revenue in the second and third quarters, across all its parks. (United Parks & Resorts, 2026)
- July is the hottest month, with an average high of 92.0F; January is the coolest, at 71.8F by day and 49.5F at night. (NOAA, 2021)
- August nights are the warmest of the year, with an average low of 73.7F. (NOAA, 2021)
- July averages 25.4 days with a high of 90F or more and August 24.4. (NOAA, 2021)
- The average temperature across the year is 73.0F, and Orlando has only 1.6 nights a year at or below freezing. (NOAA, 2021)
Temperatures are 1991-2020 climate normals in degrees Fahrenheit for the Orlando International Airport weather station. Airport months come from GOAA monthly reports and count all passengers, residents included. United Parks reports by calendar quarter for all 12 of its US parks, including those outside Orlando.
What about rain, hurricanes and safety in Orlando?
More than half of Orlando's rain falls from June to September, which is also the busiest part of the hurricane season. Hurricanes have closed the theme parks before, so late summer and autumn trips carry more weather risk.
View data table
| Period | Value |
|---|---|
| Jan | 2.48in |
| Feb | 2.04in |
| Mar | 3.03in |
| Apr | 2.58in |
| May | 4.02in |
| Jun | 8.05in |
| Jul | 7.46in |
| Aug | 7.69in |
| Sep | 6.37in |
| Oct | 3.46in |
| Nov | 1.79in |
| Dec | 2.48in |
- Orlando averages 51.45 inches of rain a year; June is the wettest month, with 8.05 inches, and November the driest, with 1.79 inches. (NOAA, 2021)
- June to September together bring 29.57 inches, about 57% of the year's rain. (NOAA, 2021)
- June, July and August each average 11.5 days with at least 0.10 inches of rain, against 3.0 days in November. (NOAA, 2021)
- The Atlantic hurricane season runs from 1 June to 30 November and peaks on 10 September; an average season has 14 named storms, 7 hurricanes and 3 major hurricanes. (National Hurricane Center, 2026)
- Disney says hurricanes have caused park closures and other effects on operations at Walt Disney World. (Walt Disney Company, Nov 2025)
- Hurricane Milton closed United Parks' Florida parks, in Orlando and Tampa, for a combined 14 operating days in 2024. (United Parks & Resorts, 2026)
- The City of Orlando recorded 10 homicides in 2025, the lowest since its police department began tracking in 1971, and reported violent crime down 19% and shootings down 21% on 2024. These are preliminary police figures for the city only. (Orlando Police Department, Feb 2026)
Rainfall is the 1991-2020 normal at Orlando International Airport. Hurricane figures cover the whole Atlantic basin, not Orlando, which is inland. The police figures are preliminary agency figures, not final state or FBI counts, and cover the City of Orlando only; Walt Disney World and much of International Drive lie outside city limits.
How many passengers fly into Orlando?
Orlando International is Florida's busiest airport and one of the ten busiest in North America. Traffic has stayed between 57 million and 58 million passengers a year since 2023, and the growth in 2025 came from international flights.
View data table
| Period | Value |
|---|---|
| 2019 | 50.62m |
| 2020 | 21.62m |
| 2021 | 40.35m |
| 2022 | 50.18m |
| 2023 | 57.74m |
| 2024 | 57.21m |
| 2025 | 57.68m |
- The busiest year so far was 2023, with 57,735,720 passengers. (GOAA (fact sheet), Aug 2026)
- Passengers numbered 50,617,412 in 2019 and fell to 21,617,803 in 2020. (GOAA (fact sheet), Aug 2026)
- International passengers rose 8.2% to 8,454,834 in 2025, while domestic passengers fell 0.4% to 49,220,739. (GOAA (passenger traffic), 2026)
- International traffic was 7,161,169 passengers in 2019 and 7,814,384 in 2024. (GOAA (fact sheet), Aug 2026)
- There were 407,980 take-offs and landings in 2025, up 2.0%. (GOAA (passenger traffic), 2026)
- Orlando ranked seventh among North American airports for passengers in 2025, ahead of Miami (55,314,661), and grew while North American traffic as a whole fell 0.7%. (ACI-NA, Jul 2026)
- In 2024 Orlando ranked ninth, with 57,211,628 passengers, down 0.9%. (ACI-NA, Jul 2025)
- Orlando's security checkpoints were the fifth busiest in the US in 2025, according to the airport authority, citing TSA throughput. (GOAA (annual financial report), Feb 2026)
- Departing passengers numbered 28,357,361 in the fiscal year to September 2025, down 2.49%, after a peak of 29,080,689 in fiscal 2024. (GOAA (annual financial report), Feb 2026)
- International departing passengers reached 4,158,641 in fiscal 2025, up 9.63% and 14.67% of the total, the highest of any fiscal year since at least 2016. (GOAA (annual financial report), Feb 2026)
- Orlando had 2.84% of all US boarding passengers in 2024, the largest share of any Florida airport, ahead of Miami at 2.71%. (GOAA (annual financial report), Feb 2026)
- The airport covers 11,605 acres, the fourth-largest US commercial airport by land area, with four parallel runways and more than 170 non-stop destinations. (GOAA (fact sheet), Aug 2026)
- Terminal C opened in 2022 at a cost of $2.8 billion with 15 new gates, and Brightline trains have linked the airport with Miami and South Florida since 2023. (GOAA (fact sheet), Aug 2026)
Calendar-year passenger totals add arrivals and departures and include residents and connecting passengers, so they are not visitor counts. The departing-passenger figures are for GOAA fiscal years ending 30 September, so they do not match calendar years. The checkpoint ranking, land area and rail claims are GOAA statements. The 2025 total is GOAA's final figure, which matches ACI-NA.
Which airlines and routes bring visitors to Orlando?
Southwest is the largest airline at Orlando, and the New York area is its biggest market. Spirit's share has fallen sharply, and routes to Canada lost passengers while Brazil and Paris grew.
- Southwest carried 22.21% of passengers in fiscal 2025, followed by Delta (12.84%), Spirit (11.27%), Frontier (10.29%), jetBlue (10.27%) and American (10.20%). (GOAA (annual financial report), Feb 2026)
- Spirit's share of passengers was 17.08% in fiscal 2023. (GOAA (annual financial report), Feb 2026)
- For November 2026 Southwest is scheduled to fly 166 daily departures, 31.3% of the total, while Spirit has none; Frontier flights are up 30.7% and Breeze flights 48.6%. (GOAA (air service reports), Nov 2026)
- Newark is the busiest domestic market, at 2,355 local passengers a day in the 12 months to March 2026, followed by New York LaGuardia (2,117), Philadelphia (2,101), Chicago O'Hare (1,988) and San Juan (1,976). (GOAA (air service reports), 2026)
- Toronto is the largest international market, at 4,491 local passengers a week in the 12 months to March 2026, down 28.1%; next come Sao Paulo (3,586, up 21.9%), London Gatwick (3,472), Mexico City (3,228) and Manchester (3,049). (GOAA (air service reports), 2026)
- Montreal (down 23.0%), Ottawa (down 23.3%) and Calgary (down 17.2%) also lost passengers, while Paris Charles de Gaulle grew 44.2%. (GOAA (air service reports), 2026)
- GOAA describes Orlando as the largest rental car market in the world and says the airport is within a two-hour drive of more than 60 percent of Florida's population. (GOAA (fact sheet), Aug 2026)
Airline shares are for the GOAA fiscal year to September 2025. Market figures count local origin and destination passengers as daily or weekly averages and leave out connecting passengers. The November 2026 figures are schedules, not flights flown. The reports give no reasons for the changes.
How big are Orlando's theme parks?
Orlando has seven major theme parks run by Disney and Universal, plus SeaWorld and its sister parks. None of the operators publishes attendance for its Orlando parks, so the figures here are sizes and company results, labelled with what they cover.
- Walt Disney World covers about 25,000 acres some 20 miles south-west of Orlando, with four theme parks and two water parks. (Walt Disney Company, Nov 2025)
- Disney Springs, the resort's shopping and dining area, covers about 120 acres with about 150 venues; the resort also has 500,000 sq ft of meeting space and the 230-acre ESPN Wide World of Sports Complex. (Walt Disney Company, Nov 2025)
- Universal Orlando has three theme parks, Universal Studios Florida, Islands of Adventure and Epic Universe, which opened in May 2025, plus the Volcano Bay water park. (Comcast, Feb 2026)
- SeaWorld Orlando covers 279 acres, Aquatica Orlando 81 acres and Discovery Cove, a reservations-only park, 58 acres. (United Parks & Resorts, 2026)
- Attendance at Disney's US parks, Walt Disney World and Disneyland together, fell 1% in the year to 27 September 2025, while spending per guest rose 5%. (Walt Disney Company, Nov 2025)
- Disney's Experiences segment, which covers all its parks, resorts, cruise line and consumer products worldwide, earned revenue of $36,156 million in fiscal 2025, up 6%, and operating income of $9,995 million. (Walt Disney Company, Nov 2025)
- Comcast's theme parks revenue, which covers all its parks worldwide, rose 14.2% to $9,836 million in 2025; Comcast put the rise mainly down to its Orlando parks and the opening of Epic Universe. (Comcast, Feb 2026)
- Comcast's theme parks costs rose 19.2% in 2025, mainly from running Epic Universe. (Comcast, Feb 2026)
- For the nine months to September 2026, Comcast's theme parks revenue rose 5.7% to $7,341 million, while adjusted EBITDA fell 2.8% to $1,939 million, for all its parks. (Comcast, Oct 2026)
- United Parks & Resorts hosted about 21.2 million guests across all 12 of its US parks in 2025, down 1.8%, with record in-park spending of $36.81 per guest. (United Parks & Resorts, Feb 2026)
- About 59% of United Parks' 2025 revenue came from Florida, which includes its Tampa parks as well as those in Orlando. (United Parks & Resorts, 2026)
Disney's US parks figures combine Walt Disney World in Florida with Disneyland in California, and Disney counts attendance as daily entries. Comcast and United Parks report company or segment totals that include parks outside Orlando. No operator publishes attendance for individual parks, so no park attendance is given and third-party estimates are left out.
How many hotel rooms does Orlando have, and how full are they?
The Orlando area had more than 130,000 hotel rooms in 2025, and about seven in ten were filled on an average night. Tens of thousands of them are on Walt Disney World land, run by Disney or by other hotel companies.
- Average hotel occupancy was 71.4% in 2025, and hotels sold 34.5 million room nights. (Visit Orlando (Orlando in Numbers), 2026)
- Disney owned and ran 18 resort hotels and vacation club properties at Walt Disney World in September 2025, with about 23,000 rooms and 3,900 vacation club units, plus about 800 campsites at Fort Wilderness. (Walt Disney Company, Nov 2025)
- Ten hotels run by other companies, with about 7,000 rooms, stand on land leased from Disney. (Walt Disney Company, Nov 2025)
- Disney's US hotels, at Walt Disney World and Disneyland together, were 87% full in fiscal 2025, up from 85%, on 10,236,000 available room nights. (Walt Disney Company, Nov 2025)
- Visit Orlando said domestic growth in 2024 was driven in part by a rise in day visits and overnight stays outside hotels. (Visit Orlando (visitation), May 2025)
Visit Orlando's hotel figures cover hotels in the Orlando area and leave out vacation homes and timeshares; its page does not name the data supplier. Disney's occupancy figure includes Disneyland in California, so it is not an Orlando figure and is not compared with the area average.
How much do visitors spend, and what is tourism worth to Orlando?
Visitor spending in the Orlando area set another record in 2025, and most of it lands in Orange County. Tourism also pays a large share of local taxes, and the tourist development tax is only a small part of that.
- Orange County 85%
- Osceola County 12%
- Seminole County 3%
- Visitors spent more than $172 million a day across the region in 2025. (Visit Orlando (economic impact), Jul 2026)
- Tourism Economics, which produced the study, says direct visitor spending has grown 31% since 2019. (Visit Orlando (economic impact), Jul 2026)
- Tourism generated a record $29.1 billion in personal wages in 2025. (Visit Orlando (economic impact), Jul 2026)
- Visitors generated $7.1 billion in state and local taxes in 2025, up 4.8%; the tourist development tax made up only about 7% of that. (Visit Orlando (economic impact), Jul 2026)
- Tourism saves the average household in the region about $7,690 a year in taxes, and $10,705 in Orange County. (Visit Orlando (economic impact), Jul 2026)
- In 2024 the total economic impact was $94.5 billion and direct visitor spending $59.9 billion. (Visit Orlando (economic impact), Aug 2025)
- Visitor activity generated $12.9 billion in government revenue in 2024: $6.2 billion federal and $6.7 billion state and local. (Visit Orlando (economic impact), Aug 2025)
- State sales tax collected from Orange County's lodging, restaurants and admissions came to $157,669,628 in March 2026, up 12.0%. (Visit Orlando (market indicators), Aug 2026)
These are Tourism Economics estimates for Visit Orlando and its partners, covering Orange, Osceola and Seminole counties. Total economic impact adds indirect and induced effects to direct spending, so it is not GDP and the two are not added together. The household tax saving is modelled. The sales tax figure is Florida Department of Revenue data compiled by Visit Orlando and includes spending by residents at restaurants.
How many jobs does tourism support in Orlando?
About one payroll job in five in the Orlando metro area is in leisure and hospitality. Jobs at theme parks and other attractions have grown fast since 2019, while hotel and restaurant jobs have levelled off.
View data table
| Period | Value |
|---|---|
| 2019 | 276.2k |
| 2020 | 202.6k |
| 2021 | 224.6k |
| 2022 | 265.9k |
| 2023 | 282.6k |
| 2024 | 287.6k |
| 2025 | 293.4k |
- Tourism Economics counts more than 294,659 jobs directly supported by tourism in Central Florida in 2025, and puts all tourism-supported jobs at more than one-third of jobs in the region. (Visit Orlando (economic impact), Jul 2026)
- In 2024 tourism supported more than 468,000 jobs, 288,000 of them direct; tourism and hospitality accounted for 42% of all jobs in Orange County, 35% in Osceola and 12% in Seminole. (Visit Orlando (economic impact), Aug 2025)
- Leisure and hospitality made up about 19.6% of the 1,496,500 nonfarm payroll jobs in the metro area in 2025. (BLS, Nov 2026)
- The metro area had 287,600 leisure and hospitality jobs in 2024 and 276,200 in 2019. (BLS, Nov 2026)
- There were 195,600 leisure and hospitality jobs in 2010 and 240,300 in 2015. (BLS, Nov 2026)
- Leisure and hospitality jobs fell from 280,600 in February 2020 to 186,300 in April 2020. (BLS, Nov 2026)
- Arts, entertainment and recreation, which includes theme parks, averaged 101,500 jobs in 2025, the highest since at least 2007, against 89,800 in 2019. (BLS, Nov 2026)
- Accommodation and food services averaged 191,900 jobs in 2025, the same as in 2024. (BLS, Nov 2026)
The BLS figures count payroll jobs located in the Orlando-Kissimmee-Sanford metro area (Lake, Orange, Osceola and Seminole counties), not seasonally adjusted. The Tourism Economics figures are modelled jobs supported by visitor spending, including indirect and induced jobs, across Orange, Osceola and Seminole counties. The two measure different things and are not compared or combined.
How much tourist tax does Orange County collect?
Orange County, home to Orlando and Walt Disney World, collects more tourist development tax than any other Florida county. Collections set records in both FY2022-23 and FY2024-25, and the county has budgeted for more in FY2026-27.
- The tax is 6% of the bill on hotel stays and short-term rentals of less than six months; voters approved it and it was enacted in 1978. (Orange County (TDT task force), 2026)
- Collections set a record of $359 million in FY2022-23. (Orange County (newsroom), Aug 2024)
- In June 2024 the county received more than $30.5 million, up 1.7% on June 2023. (Orange County (newsroom), Aug 2024)
- November 2024 collections were $31,788,300. (Orange County (newsroom), Jan 2025)
- October 2022 collections were $31,414,600, up 46.6% on October 2021, after collections exceeded $300 million in FY2021-22. (Orange County (newsroom), Dec 2022)
- The county has budgeted $400 million of tourist development tax for FY2026-27, against $385 million budgeted for FY2025-26. These are budgets, not collections. (Orange County (budget book), Nov 2026)
Orange County fiscal years run from 1 October to 30 September, so each figure is labelled with its fiscal year (for example FY2024-25 is October 2024 to September 2025). No verified total for FY2023-24 was found, so no growth rate is given between FY2022-23 and FY2024-25. Monthly figures are by collection month. The tax covers Orange County only; Osceola and Seminole counties levy their own.
How big is Orlando's convention business?
The Orange County Convention Center had its busiest year in 2025, well above its pre-pandemic level, but attendance in the first half of 2026 was lower than a year earlier.
View data table
| Period | Value |
|---|---|
| 2019 | 1.43m |
| 2020 | 0.42m |
| 2021 | 0.93m |
| 2022 | 1.36m |
| 2023 | 1.57m |
| 2024 | 1.74m |
| 2025 | 2.05m |
- Citywide events, meaning trade shows, conventions and conferences, drew 1,876,849 attendees to 124 events in 2025. (Visit Orlando (OCCC attendance), Jan 2026)
- Total attendance was 1,744,329 at 172 events in 2024. (Visit Orlando (OCCC attendance), Jan 2026)
- Attendance was 1,425,367 in 2019 and fell to 415,404 in 2020. (Visit Orlando (OCCC attendance), Jan 2026)
- In 2010 the centre drew 1,178,413 attendees. (Visit Orlando (OCCC attendance), Jan 2026)
- From January to June 2026 the centre had 1,093,080 attendees, down 5.6% on the same months of 2025. (Visit Orlando (market indicators), Aug 2026)
- Orange County forecasts 185 events and more than 2.3 million attendees in FY2025-26, and 170 events with more than 2.1 million attendees in FY2026-27. These are forecasts. (Orange County (budget book), Nov 2026)
- The county says the centre is the second-largest convention facility in the US, and that more than 28,100 workers are employed directly or indirectly by it. (Orange County (budget book), Nov 2026)
- Visit Orlando's sales team booked future citywide meetings in 2025 with an estimated 2,341,101 attendees and 4,983,882 room nights. (Visit Orlando (quarterly report), Feb 2026)
- It also booked future meetings held inside hotels with 879,310 attendees and 1,855,613 hotel room nights. (Visit Orlando (quarterly report), Feb 2026)
Convention centre attendance is for calendar years and includes local consumer shows; the centre's figures are published by Visit Orlando. The county figures for FY2025-26 and FY2026-27 are forecasts for fiscal years ending 30 September, not actual attendance. Bookings are future events secured in 2025, not 2025 attendance, and the room nights are estimates.
How many cruise passengers use Port Canaveral?
Port Canaveral, in Brevard County about an hour east of Orlando, is the nearest cruise port to the city. Its cruise traffic has almost doubled since 2019.
View data table
| Period | Value |
|---|---|
| 2016 | 3.95m |
| 2017 | 4.24m |
| 2018 | 4.57m |
| 2019 | 4.63m |
| 2020 | 2.26m |
| 2021 | 0.23m |
| 2022 | 4.07m |
| 2023 | 6.78m |
| 2024 | 7.59m |
| 2025 | 8.60m |
- The port handled 7,592,535 multi-day cruise passengers in fiscal 2024 and 4,634,154 in fiscal 2019. (Canaveral Port Authority, Mar 2026)
- Cruise traffic fell to 233,216 passengers in fiscal 2021. (Canaveral Port Authority, Mar 2026)
- Cruise ships made 1,038 multi-day calls in fiscal 2025, against 911 in fiscal 2024 and 686 in fiscal 2019. (Canaveral Port Authority, Mar 2026)
- Carnival Cruise Line and Seabourn paid 28.8% of the port's revenue in fiscal 2025, Royal Caribbean Group 24.2% and Disney Cruise Line's port facilities 14.5%. (Canaveral Port Authority, Mar 2026)
Passenger figures count embarking and disembarking passengers on multi-day cruises, so most cruisers are counted twice. Fiscal years end on 30 September. Revenue shares are of the port authority's revenue, not of passengers. Port Canaveral is outside the three counties Visit Orlando covers.
Glossary
- Visit Orlando
- The tourism marketing body for the Orlando area, which estimates visitor numbers for Orange, Osceola and Seminole counties.
- Tourism Economics
- The research firm that prepares the Central Florida economic impact study for Visit Orlando and its partners.
- Total economic impact
- Direct visitor spending plus the indirect and induced spending it sets off, a modelled measure that is not GDP.
- GOAA
- The Greater Orlando Aviation Authority, which runs Orlando International Airport.
- MCO
- The airport code for Orlando International Airport.
- ACI-NA
- Airports Council International - North America, the airport trade body that ranks airports by passengers.
- O&D passengers
- Origin and destination passengers, people starting or ending their trip at the airport, not changing planes there.
- OCCC
- The Orange County Convention Center, the county-owned convention centre on International Drive.
- TDT
- Tourist development tax, the 6% Orange County tax on hotel stays and short-term rentals of less than six months.
- Fiscal year
- For Orange County, GOAA and Port Canaveral, the year from 1 October to 30 September, written for example as FY2024-25.
- BLS
- The Bureau of Labor Statistics, the federal body that counts payroll jobs by industry and area.
- NTTO
- The National Travel and Tourism Office, the federal office that estimates overseas visitors to US states.
- Overseas visitors
- Foreign visitors other than those from Canada and Mexico.
- ADR
- Average daily rate, the average price paid for a hotel room per night.
Methodology and sources
Visitor numbers come from Visit Orlando, the area tourism body, and spending, jobs-supported and tax figures from the Tourism Economics study it commissions, so each Visit Orlando figure is labelled with its report: the annual visitation releases, the visitor volume table, Orlando in Numbers, the economic impact releases, the convention centre attendance table, the market indicators and the quarterly reports. Visit Orlando revised its visitor series from 2019, so figures for 2014 to 2018 are the totals announced at the time and are not compared across the break. Airport figures come from the Greater Orlando Aviation Authority and ACI-NA, payroll jobs from BLS, tourist tax from Orange County, cruise figures from the Canaveral Port Authority, and climate normals from NOAA. Theme park figures come from the operators' own filings and are company or segment totals, not Orlando-only figures; third-party park attendance estimates are left out. Measures that count different things, such as jobs supported by tourism against payroll jobs, are given separately and not merged. Each number links to the body that produced it, with the date. The page is reviewed monthly and the date is shown at the top.
- ACI-NA · Jul 2026
- ACI-NA · Jul 2025
- BLS · Nov 2026
- BLS · Nov 2026
- BLS · Nov 2026
- BLS · Nov 2026
- BLS · Nov 2026
- Canaveral Port Authority · Mar 2026
- Comcast · Oct 2026
- Comcast · Feb 2026
- GOAA (air service reports) · Nov 2026
- GOAA (air service reports) · 2026
- GOAA (air service reports) · 2026
- GOAA (annual financial report) · Feb 2026
- GOAA (fact sheet) · Aug 2026
- GOAA (passenger traffic) · 2026
- GOAA (passenger traffic) · Sep 2026
- GOAA (passenger traffic) · Jul 2026
- GOAA (passenger traffic) · Sep 2026
- GOAA (passenger traffic) · Apr 2026
- GOAA (passenger traffic) · 2025
- National Hurricane Center · 2026
- NOAA · 2021
- NOAA · 2021
- NTTO · Oct 2026
- Orange County (budget book) · Nov 2026
- Orange County (newsroom) · Aug 2024
- Orange County (newsroom) · Jan 2025
- Orange County (newsroom) · Dec 2022
- Orange County (TDT task force) · 2026
- Orlando Police Department · Feb 2026
- United Parks & Resorts · 2026
- United Parks & Resorts · Feb 2026
- Visit Orlando (earlier releases) · May 2019
- Visit Orlando (earlier releases) · May 2018
- Visit Orlando (earlier releases) · May 2017
- Visit Orlando (earlier releases) · May 2016
- Visit Orlando (earlier releases) · Apr 2015
- Visit Orlando (economic impact) · Jul 2026
- Visit Orlando (economic impact) · Aug 2025
- Visit Orlando (market indicators) · Aug 2026
- Visit Orlando (OCCC attendance) · Jan 2026
- Visit Orlando (Orlando in Numbers) · 2026
- Visit Orlando (quarterly report) · May 2026
- Visit Orlando (quarterly report) · Feb 2026
- Visit Orlando (visitation) · May 2026
- Visit Orlando (visitation) · May 2025
- Visit Orlando (visitor volume) · 2026
- Walt Disney Company · Aug 2026
- Walt Disney Company · Nov 2025