Human Written & Fact Checked · Updated
141 Florida Tourism Statistics for 2026
Florida had a record 143.33 million visitors from outside the state in 2025, on VISIT FLORIDA's revised estimate, and in 2024 out-of-state visitors spent $134.9 billion there. Growth has almost stopped: 2025 was up just 0.2%, and the first half of 2026 was down, as Canadian visits fell sharply.
This page gathers the current official figures on Florida tourism in one place: visitor numbers and the 2026 trend, the state forecast, where visitors come from and what they spend, jobs and taxes, Orlando, Miami, Tampa and the Florida Keys, airports, cruise ports, hotels, weather, hurricanes and parks. Every number links to the body that published it, with the date.
Statewide visitor numbers come from VISIT FLORIDA, the state tourism marketing body, and only revised estimates are used. Spending, jobs and tax figures come from its economic impact study, prepared by Rockport Analytics. County figures from Orlando, Miami and other local tourism bureaus include Florida residents or day visitors, so they are kept apart from the state total.
Headline figures
- Florida had a record 143.33 million visitors in 2025 on the revised estimate, up just 0.2% on 2024. (VISIT FLORIDA (visitor estimates), May 2026)
- Canadian visits to Florida fell 20.0% in January to March 2026, to 958,000, on revised figures. (VISIT FLORIDA (visitor estimates), Aug 2026)
- Florida was the most-visited US state for overseas visitors in 2025, with 9,340,000, and had the biggest gain of any state, 480,000. (NTTO, 2026)
- Out-of-state visitors spent a record $134.9 billion in Florida in 2024, up 3.0%. (VISIT FLORIDA (economic impact study), Dec 2025)
- Tourism supported 1,793,429 jobs in Florida in 2024, ripple effects included. (VISIT FLORIDA (economic impact study), Dec 2025)
- Florida tourism generated $33.6 billion in federal, state and local taxes in 2024. (VISIT FLORIDA (economic impact study), Dec 2025)
- Without tourism, each Florida household would need to pay about $1,730 a year more in state and local taxes. (VISIT FLORIDA (economic impact study), Dec 2025)
- The state's official forecast expects 145.8 million visitors in the 2026-27 fiscal year. (Florida EDR, Jul 2026)
- The Orlando area had a record 76.7 million visitors in 2025, Florida residents included. (Visit Orlando, May 2026)
- Orlando International Airport handled 57,675,573 passengers in 2025. (Greater Orlando Aviation Authority, 2026)
- Miami International handled 24.9 million international passengers in 2025, second in the US after New York JFK. (Miami-Dade Aviation Department, Jul 2026)
- Port Canaveral handled a record of more than 8.6 million cruise passengers in fiscal 2025, and calls itself the busiest cruise port in the world. (Port Canaveral, Nov 2026)
- Florida had 1,345,300 leisure and hospitality jobs in September 2026 (preliminary). (BLS, Oct 2026)
How many tourists visit Florida each year?
Florida gets more than 140 million visits a year from people who live outside the state, about six for every resident. Growth has nearly stopped since 2023, after fast gains in the 2010s and a deep fall in the pandemic.
View data table
| Period | Value |
|---|---|
| 2019-20 | 104.4m |
| 2020-21 | 96.7m |
| 2021-22 | 134.2m |
| 2022-23 | 141.1m |
| 2023-24 | 142.1m |
| 2024-25 | 142.1m |
- Visitors from other US states made 130.9 million visits in 2025, 91.3% of the total, on the revised estimate. (VISIT FLORIDA (visitor estimates), 2026)
- 40.7% of all visitors in 2025 arrived by air and 59.3% by other means, such as road. (VISIT FLORIDA (visitor estimates), 2026)
- Florida has 23.5 million residents, 8.9% more than in 2020. (VISIT FLORIDA (visitor estimates), 2026)
- 2024 had 143.0 million visitors on the revised estimate. (VISIT FLORIDA (visitor estimates), Dec 2025)
- On the revised estimate, 2023 brought 140.6 million visitors, up 2.3% on 2022: 129.1 million from the rest of the US, 8.3 million from overseas and 3.2 million from Canada. (VISIT FLORIDA (visitor estimates), May 2024)
- The 2017 total, as given in the following year's release, was 118.8 million visitors. (VISIT FLORIDA (visitor estimates), Feb 2019)
- The 2015 total, as given in the following year's release, was 106.6 million visitors. (VISIT FLORIDA (visitor estimates), Feb 2017)
- VISIT FLORIDA's economic impact study counts 157.6 million out-of-state visitors in 2024, because it counts anyone travelling more than 50 miles one way, day trips included. (VISIT FLORIDA (economic impact study), Dec 2025)
- On an average day in the 2025-26 fiscal year, visitors were equal to about 2.03 million extra full-time residents. (Florida EDR, Jul 2026)
VISIT FLORIDA counts trips by people who live outside Florida (person-trips), not individual people, and leaves out residents. Only revised estimates are shown; first releases are often revised by millions. The economic impact study, prepared by Rockport Analytics for VISIT FLORIDA, defines a visitor as anyone travelling more than 50 miles one way for business or leisure, day trips included, so its 2024 count is a different measure from VISIT FLORIDA's own estimate and the two are not one series. The chart uses state fiscal years and is not mixed with the calendar-year totals above. Calendar totals for 2010-2014 and 2019-2021 are left out because they could not be confirmed at the primary source.
How is Florida tourism doing in 2026?
Florida is running slightly below 2025 so far in 2026. Overseas visits grew early in the year, but Canadian visits have fallen hard and domestic numbers have slipped.
View data table
| Period | Value |
|---|---|
| 2022 | 33.51m |
| 2023 | 33.65m |
| 2024 | 34.28m |
| 2025 | 34.26m |
| 2026 | 34.01m |
- Florida had 73.514 million visitors from January to June 2026, 1.4% fewer than a year earlier: 67.330 million domestic, 4.505 million from overseas (up 2.2%) and 1.679 million from Canada (down 13.9%). (VISIT FLORIDA (visitor estimates), Aug 2026)
- April to June 2026 brought 34.011 million visitors, down 0.7%, with overseas visitors down 3.7% and Canadians down 4.2% to 721,000. (VISIT FLORIDA (visitor estimates), Aug 2026)
- January to March 2026, the peak quarter, had 39.503 million visitors on the revised estimate, down 2.0% on 2025. (VISIT FLORIDA (visitor estimates), Aug 2026)
- Overseas visitors rose 8.5% to 2.294 million in January to March 2026. (VISIT FLORIDA (visitor estimates), Aug 2026)
- Across the whole US, Canadian residents made 1.6 million return trips from the United States in January 2026, 24.3% fewer than a year earlier; car trips fell 26.8% and air trips 17.8%. (Statistics Canada, Feb 2026)
All 2026 figures are preliminary VISIT FLORIDA estimates. The January to March quarter has already been revised once, and the figures shown are the revised ones from the August 2026 release. Figures for July to September 2026 are due in mid-November. The Statistics Canada figure covers trips to all US states and is national context, not a Florida count.
What is the forecast for Florida tourism?
The state's official forecasters expect slow growth of around 2% a year from 2026-27. Canada is the weak market, and neither the overseas nor the Canadian peak of the mid-2010s is expected to return within ten years.
View data table
| Period | Value |
|---|---|
| 2025-26 | 143.1m |
| 2026-27 | 145.8m |
| 2027-28 | 149.7m |
| 2028-29 | 153.0m |
- The forecast puts the 2025-26 fiscal year at 143.1 million visitors, up 0.7%. (Florida EDR, Jul 2026)
- It expects 149.7 million visitors in 2027-28 and 182.9 million by 2035-36. (Florida EDR, Jul 2026)
- Canadian visitors are forecast to fall 9.0% to 2.99 million in 2025-26. (Florida EDR, Jul 2026)
- Overseas visitors are forecast to rise 4.7% to 9.60 million in 2025-26. (Florida EDR, Jul 2026)
- Canadian visits fell to just 183,000 in 2020-21, down 95.1%, while the border was closed. (Florida EDR, Jul 2026)
- Overseas visits peaked at 11.39 million in 2013-14, and the forecast does not expect that level to be passed within its ten-year horizon. (Florida EDR, Jul 2026)
- Canadian visits peaked at 3.99 million in 2014-15, and that level is not expected to be passed within the forecast horizon either. (Florida EDR, Jul 2026)
The forecast is from the Florida Economic Estimating Conference held on 17 July 2026 and published by the Legislature's Office of Economic and Demographic Research. Figures are state fiscal years (July to June), built on VISIT FLORIDA estimates, and are not mixed with calendar-year totals. The overseas peak comes before VISIT FLORIDA changed its overseas method in 2015, so part of the gap may come from the change in method.
Where do Florida's visitors come from?
Nine in ten visitors come from elsewhere in the US, led by Georgia, Texas and New York. Canada is still the biggest foreign market, but Canadian visits are falling while Brazil and the UK grow.
- Georgia and Texas each supplied 8.1% of domestic visitors in 2025, followed by New York (7.7%), Pennsylvania (5.2%) and North Carolina (4.9%). (VISIT FLORIDA (visitor estimates), 2026)
- 12.5 million international visitors came to Florida in 2025. Overseas visitors numbered 9.3 million, up 4.0% on 2024 but 5.1% below 2019. (VISIT FLORIDA (visitor estimates), 2026)
- Canadian visitors numbered 3,174,000 in 2025 on the revised count. (VISIT FLORIDA (visitor estimates), May 2026)
- Canadian visits in 2025 were 6.8% lower than in 2024 and 22.4% lower than in 2019. (VISIT FLORIDA (visitor estimates), 2026)
- Brazil sent 1.3 million visitors in 2025, narrowly ahead of the UK, followed by Colombia (655,000) and Mexico (613,000). (VISIT FLORIDA (visitor estimates), 2026)
- Brazilian visitors rose 10.4% in 2025 and Argentinian visitors 17.8%, and Spain joined the top ten overseas markets. (VISIT FLORIDA (visitor estimates), Feb 2026)
- Florida had 1.2 million visitors from the UK in 2025, up 5.9%, and 92,000 from Ireland, up 9.6%. (VISIT FLORIDA (visitor estimates), May 2026)
- UK visits rose a further 17.2% in January to March 2026. (VISIT FLORIDA (visitor estimates), May 2026)
- Florida had the largest share of US domestic travel of any state in 2024, 15.5%, and the second-largest share of overseas visitors, 25.2%. (VISIT FLORIDA (visitor estimates), Dec 2025)
- The five most-visited states took 62.5% of all overseas visitors to the US in 2025. (NTTO, 2026)
VISIT FLORIDA's overseas count covers every country except the US and Canada, so it includes Mexico; the federal NTTO count of overseas visitors leaves out both Canada and Mexico. Both build on the same federal arrivals data, so they are close but not identical. Domestic shares are of visitors from other US states. The domestic and overseas market shares are VISIT FLORIDA's, drawing on D.K. Shifflet and NTTO data.
How much do visitors spend in Florida?
Visitor spending has risen every year since the pandemic and is far above 2019 in cash terms. Lodging and food and drink take more than half of every visitor dollar.
View data table
| Period | Value |
|---|---|
| 2015 | $84.4bn |
| 2016 | $86.1bn |
| 2017 | $88.6bn |
| 2018 | $94.1bn |
| 2019 | $98.8bn |
| 2020 | $63.7bn |
| 2021 | $105.1bn |
| 2022 | $124.9bn |
| 2023 | $131.0bn |
| 2024 | $134.9bn |
- Visitors from other US states spent $120.1 billion in 2024 and international visitors $14.8 billion. (VISIT FLORIDA (economic impact study), Dec 2025)
- Lodging took the largest share of visitor spending in 2024, $38.9 billion or 28.8%, followed by food and drink at $34.2 billion (25.4%). (VISIT FLORIDA (economic impact study), Dec 2025)
- Visitors spent $26.3 billion on transport (19.5%), $18.6 billion on shopping (13.8%) and $16.9 billion on entertainment and recreation (12.6%). (VISIT FLORIDA (economic impact study), Dec 2025)
- Spending fell 35.6% to $63.7 billion in 2020 and grew by 6.4% a year on average from 2019 to 2024. (VISIT FLORIDA (economic impact study), Dec 2025)
- Overseas visitors made 8,858,000 visits to Florida in 2024 and spent $25.15 billion, third among states behind New York ($32.1 billion) and California ($26.9 billion). (NTTO, Apr 2026)
Spending figures come from the economic impact study prepared by Rockport Analytics for VISIT FLORIDA. They cover out-of-state visitors only, in dollars not adjusted for inflation. The study uses a new method that has been applied back to 2015, so editions published before it are not comparable. NTTO's figure covers overseas visitors only and uses a different method, so it is not compared with the study's international total.
What is tourism worth to Florida's economy?
Tourism is one of the largest parts of Florida's economy, and visitors pay a large share of state and local taxes. Whether the state's own tourism marketing pays for itself in tax is less certain.
- Federal 53%
- Local 24%
- State 23%
- Tourism added $133.6 billion to Florida's economy in 2024, ripple effects included, equal to 7.8% of gross state product. (VISIT FLORIDA (economic impact study), Dec 2025)
- Businesses serving visitors directly added $69.6 billion of value in 2024. (VISIT FLORIDA (economic impact study), Dec 2025)
- The study estimates that each dollar a visitor spent produced 99 cents of value in Florida, 59 cents of it in workers' pay. (VISIT FLORIDA (economic impact study), Dec 2025)
- State and local taxes from tourism rose 2.5% to $15.8 billion in 2024: $7.8 billion to the state and $8.0 billion to local governments. (VISIT FLORIDA (economic impact study), Dec 2025)
- Federal taxes from Florida tourism came to $17.8 billion in 2024. (VISIT FLORIDA (economic impact study), Dec 2025)
- Each visitor paid about $100 in Florida state and local taxes in 2024. (VISIT FLORIDA (economic impact study), Dec 2025)
- Leisure and hospitality made up 5.9% of Florida's GDP in 2021, $71.7 billion. (Florida EDR, Mar 2024)
- The Legislature's economists found that VISIT FLORIDA's marketing returned 58 cents in state tax for every dollar spent in 2019-22, against $3.27 in 2016-19, $2.15 in 2013-16 and $3.21 in 2010-13. (Florida EDR, Mar 2024)
- The same economists treat a long-run return of 3.3 as the better guide to the programme. (Florida EDR, Mar 2024)
- A valuation by Brand Finance, prepared for VISIT FLORIDA, put the Florida tourism brand at $162 billion in 2026, up 14% from $142 billion in 2024. (VISIT FLORIDA (brand valuation), Aug 2026)
Value added and tax figures are model estimates by Rockport Analytics for VISIT FLORIDA, using a revised method applied back to 2015. Totals include indirect and induced effects; direct figures cover businesses serving visitors only. Value added is not the same as tourism GDP. The EDR return measures state tax raised per dollar of state marketing spend, not the value of tourism, and its 2019-22 result covers the pandemic. The EDR GDP share is for the whole leisure and hospitality industry, which also serves residents. The brand value is a commissioned estimate, not an economic statistic.
How many people work in Florida tourism?
More than a million people in Florida work directly in businesses serving visitors, and the wider leisure and hospitality industry was still adding jobs in 2026.
- Direct 63%
- Induced 20%
- Indirect 17%
- Leisure and hospitality made up 13.4% of Florida's 10,045,400 nonfarm jobs in September 2026, and its total was up 1.3% on a year earlier. (BLS, Oct 2026)
- Businesses serving visitors directly employed 1,129,113 people in 2024, 7.6% of nonfarm jobs, making tourism Florida's fourth-largest employer. (VISIT FLORIDA (economic impact study), Dec 2025)
- In 2021 Florida had 1.115 million leisure and hospitality jobs, 12.8% of nonfarm employment. (Florida EDR, Mar 2024)
- Spending by overseas visitors supported 124,970 Florida jobs in 2024. (NTTO, Apr 2026)
BLS counts payroll jobs in leisure and hospitality (arts, entertainment, recreation, hotels and restaurants), which also serve residents, so it is a stand-in for tourism jobs, not a count of them. The study's jobs come from an input-output model and include part-time work. The two bases are not combined. The September 2026 BLS figure is seasonally adjusted and preliminary.
How many people visit Orlando and its theme parks?
Orlando is the most-visited place in Florida, and its theme parks are the main draw. None of the park operators publishes attendance, so the park figures here come from their annual reports.
- Domestic 70.3m
- International 6.3m
- Orlando had 70.3 million domestic visitors in 2025, up 2.2%, and 6.3 million international visitors, down 2.4%; the total rose 1.8%, the highest in the area's history. (Visit Orlando, May 2026)
- Canada was Orlando's largest foreign market in 2025 with 1,119,300 visitors, down 13.3%, ahead of the UK (933,500, up 2.8%) and Mexico (458,500, up 4.6%). (Visit Orlando, May 2026)
- Walt Disney World covers about 25,000 acres some 20 miles south-west of Orlando, with four theme parks, two water parks and 18 Disney-owned resort hotels and vacation club properties. (Walt Disney Company, Nov 2025)
- Disney's Experiences segment, which covers all its parks worldwide and its cruise line, earned record revenue of $36.2 billion and operating income of $10.0 billion in fiscal 2025. (Walt Disney Company, Nov 2025)
- Universal Orlando has three theme parks, Universal Studios Florida, Islands of Adventure and Epic Universe, which opened in May 2025, plus the Volcano Bay water park. (Comcast, Feb 2026)
- Comcast's theme parks revenue rose 14.2% to $9.84 billion in 2025, which the company put down to higher revenue at its Orlando parks after Epic Universe opened. (Comcast, Feb 2026)
- United Parks & Resorts, owner of SeaWorld and Busch Gardens, earned about 59% of its 2025 revenue in Florida, against 16% in California and 13% in Virginia. (United Parks & Resorts, Mar 2026)
- Its Florida parks include SeaWorld Orlando (279 acres), Busch Gardens Tampa Bay (306 acres), Aquatica Orlando (81 acres), Discovery Cove (58 acres) and Adventure Island (56 acres). (United Parks & Resorts, Mar 2026)
Visit Orlando's count covers the Orlando area and includes visits by Florida residents, so it is not part of the statewide VISIT FLORIDA total, and the two are not added or compared. Disney and Comcast report segments that include parks outside Florida. No operator publishes attendance for its Florida parks, so none is given.
How many people visit Miami, Tampa and the Florida Keys?
Miami-Dade and Hillsborough County, home to Tampa, each draw about 28 million visitors a year on their own counts. The Florida Keys get far fewer, but tourism provides a much larger share of local jobs there.
- Greater Miami and Miami Beach had 28.3 million visitors in 2025, who spent $22.7 billion; lodging took $10.4 billion of it. (GMCVB, Jun 2026)
- Tourism in Miami-Dade had a total economic impact of $32.2 billion in 2025, about 8% of county GDP, and supported more than 216,000 jobs, 10% of the county total. (GMCVB, Jun 2026)
- Miami-Dade tourism raised more than $5.3 billion in federal, state and local taxes, including more than $2.2 billion in state and local taxes, about $2,300 per household. (GMCVB, Jun 2026)
- Hillsborough County had over 28 million visitors in 2025, 0.6% fewer than the 28.2 million of 2024. (Visit Tampa Bay, Jun 2026)
- Hillsborough visitors spent $6 billion directly in 2025, for a total impact of $9.5 billion and $691 million in state and local taxes. (Visit Tampa Bay, Jun 2026)
- Visitors spent $3.6 billion in the Florida Keys in 2025, directly supporting nearly 19,700 jobs, 26% of all jobs in Monroe County. (Monroe County TDC, 2026)
- Tourism in the Florida Keys raised $409 million in state and local taxes, about $11,900 per household. (Monroe County TDC, 2026)
- Overnight leisure visitors to the Florida Keys stayed 4.2 nights on average in 2025, down from 5.6 nights in 2024. (Monroe County TDC (visitor profile), Mar 2026)
- Overnight visitors to the Florida Keys spent $1,112 per person per trip in 2025, and 82% came from within the US. (Monroe County TDC (visitor profile), Mar 2026)
These are county figures from each county's tourism bureau. Miami-Dade's count includes Florida residents and Hillsborough's includes day visitors, so neither is part of the statewide total and they are not added together. Each county uses a different study: Tourism Economics for Hillsborough, Dean Runyan Associates for the Florida Keys spending and jobs, and a Rockport Analytics survey of overnight leisure visitors for the Florida Keys visitor profile. No official visitor count for the Florida Keys was found, so none is given.
How many passengers fly into Florida?
Orlando and Miami are Florida's two big airports, each handling more than 50 million passengers a year. Miami is the international gateway, while Orlando's growth now comes from international flights and Fort Lauderdale lost traffic in 2025.
- Orlando International handled 8,454,834 scheduled international passengers in 2025, up 8.21% and 14.7% of all traffic, while domestic traffic slipped 0.36%. (Greater Orlando Aviation Authority, 2026)
- Orlando's busiest year is still 2023, with 57,735,720 passengers. (Greater Orlando Aviation Authority, 2026)
- Orlando handled 38,961,312 passengers from January to August 2026 and 57,687,961 in the 12 months to August. (Greater Orlando Aviation Authority, Aug 2026)
- Miami International handled 55.3 million passengers in 2025, down 1.1%, the eighth-busiest airport in the US. (Miami-Dade Aviation Department, Jul 2026)
- Fort Lauderdale-Hollywood International handled 32.2 million passengers in 2025, down 8.5%, and ranked 20th in the US in the rankings published by Miami-Dade Aviation Department. (Miami-Dade Aviation Department, Jul 2026)
- International passengers fell 15.9% at Fort Lauderdale to 6.2 million in 2025 and rose 15.1% at Tampa to 1.7 million. (Miami-Dade Aviation Department, Jul 2026)
- Tampa International handled 24,811,007 passengers in 2025, up 0.22%, 27th among US airports. (Tampa International Airport, Jun 2026)
- Tampa International averaged 635 flights and 67,975 passengers a day in 2025. (Tampa International Airport, Jun 2026)
Passenger counts add arrivals and departures and include Florida residents and connecting passengers, so they are not visitor counts. The Miami and Fort Lauderdale figures and all rankings come from the 2025 rankings document published by Miami-Dade Aviation Department, compiled from Airports Council International data; Fort Lauderdale's own release could not be checked. Orlando and Tampa totals come from their own operators. Orlando's international figure counts scheduled flights only. The 2026 figures are year to date.
How many cruise passengers sail from Florida?
Port Canaveral and PortMiami each handle more than 8 million cruise passengers a year, and Port Everglades nearly 5 million. All three set records in fiscal 2025, and PortMiami has grown again in 2026.
View data table
| Period | Value |
|---|---|
| 2018 | 3.87m |
| 2019 | 3.89m |
| 2020 | 2.53m |
| 2021 | 0.12m |
| 2022 | 1.72m |
| 2023 | 3.01m |
| 2024 | 4.13m |
| 2025 | 4.77m |
- PortMiami handled 8,564,225 cruise passengers in the year to September 2025, up from 8,233,056 a year earlier and the most in its history at the time. (PortMiami, Dec 2025)
- On 14 September 2026 PortMiami welcomed its 10 millionth cruise passenger of the 2026 fiscal year, the first time it has passed 10 million in a year. (PortMiami, Sep 2026)
- Port Everglades handled a record 4,773,873 cruise passengers in fiscal 2025, up 15.7% from 4,127,715 (preliminary). (Port Everglades, Nov 2026)
- Port Everglades had 3,892,215 cruise passengers in fiscal 2019 and just 116,946 in fiscal 2021, when cruising was shut down. (Port Everglades, Nov 2026)
Ports count passenger movements, so a cruiser who boards and leaves at the same port is counted twice; these are not counts of people. Port fiscal years run October to September. Port Canaveral publishes only a rounded figure. Port Tampa Bay, Jacksonville, Palm Beach and the Florida Keys are not included.
How full are Florida hotels, and what do they cost?
A hotel room costs about $200 a night or more in Orlando and Miami, and far more in Miami Beach and the Florida Keys. Miami rates jumped in 2026, and most counties add a tourist tax of up to 6% on short stays.
- The Orlando area had 132,685 hotel rooms in 2025, with average occupancy of 71.4%, an average rate of $202.71 a night and 34.5 million room nights sold. (Visit Orlando, Nov 2026)
- Miami-Dade hotels were 73.9% full in 2025 at an average of $224.24 a night, and revenue per available room rose 1.1% to $165.73. (GMCVB, Jan 2026)
- Miami Beach hotels averaged $287.90 a night in 2025, and Surfside and Bal Harbour were the county's dearest area at $685.24. (GMCVB, Jan 2026)
- From January to August 2026 Miami-Dade room rates averaged $261.54, up 12.8%, while occupancy fell 2.4% to 74.2%. (GMCVB, Sep 2026)
- Florida Keys hotels were 75.8% full in December 2025 at an average of $413.59 a night, and short-term rentals in Monroe County averaged $544. (Monroe County TDC, Feb 2026)
- Hotels and other short stays in Hillsborough County took a record $1,208,854,234 of taxable revenue in fiscal 2025, and the county collected $72,510,663 of tourist development tax, its first year above $70 million. (Visit Tampa Bay, Oct 2025)
- 62 of Florida's 67 counties levy a tourist development tax in 2026, and 12 charge a combined 6% on short stays, among them Miami-Dade, Orange and Hillsborough; Calhoun, Lafayette, Liberty, Sumter and Union levy none. (Florida EDR, Sep 2026)
Hotel figures cover hotels only and leave out holiday rentals and timeshares; the Miami figures use STR data published by the Greater Miami Convention and Visitors Bureau. The Florida Keys figures are for one month, not a year. The tax rate counts tourist development and convention development taxes on hotel rooms and other short stays, charged on top of sales tax; some cities, such as Miami Beach, add their own resort tax. County fiscal years run October to September.
When is the best time to visit Florida?
Winter and spring are peak season, when the south of the state is warm and dry; summer is hot, wet and cheaper. For a warm sea in winter, the Florida Keys and the south-east coast are the safest choice.
View data table
| Period | Value |
|---|---|
| Jan | 1.83 |
| Feb | 2.15 |
| Mar | 2.46 |
| Apr | 3.36 |
| May | 6.32 |
| Jun | 10.51 |
| Jul | 7.36 |
| Aug | 9.58 |
| Sep | 10.22 |
| Oct | 7.65 |
| Nov | 3.53 |
| Dec | 2.44 |
- Tampa International's busiest month in 2025 was March, with 2,462,255 passengers, and its quietest September, with 1,712,634. (Tampa International Airport, Jun 2026)
- Miami-Dade hotels were 77.0% full at $279.70 a night in December 2025. (GMCVB, Jan 2026)
- In August 2026 Miami-Dade occupancy was 63.6% and the average rate $162.67, down 7.6% and 0.3% on August 2025. (GMCVB, Sep 2026)
- Miami averages 77.4F across the year, with an average high of 84.2F and low of 70.7F; Orlando averages 73.0F and Tampa 74.5F. (NOAA, 2021)
- In Miami, January averages 76.2F by day and 61.0F at night, and August 90.7F and 77.7F. (NOAA, 2021)
- Orlando has the coolest winter nights of the three big cities, with a January low of 49.5F, and July highs of 92.0F. (NOAA, 2021)
- Orlando averages 109.9 days a year at 90F or hotter, against 94.3 in Tampa and 91.4 in Miami. (NOAA, 2021)
- About 77% of Miami's rain falls from May to October; June is the wettest month at 10.51 inches and January the driest at 1.83 inches. (NOAA, 2021)
- Miami gets 67.41 inches of rain a year, Orlando 51.45 inches and Tampa 49.48 inches. (NOAA, 2021)
- In the lower Florida Keys the sea averages 72.5F in January and 88.7F in August, and it stays at 72F or warmer all year. (NOAA, Nov 2026)
- On the Gulf coast, January water averages 61.5F at Clearwater Beach, 59.5F at Panama City Beach and 56.9F at Pensacola, against 66.7F at Naples. (NOAA, Nov 2026)
- In north-east Florida, January water averages 59.1F at St. Augustine and 57.4F at Fernandina Beach. (NOAA, Nov 2026)
Air temperatures and rainfall are 1991-2020 climate normals in degrees Fahrenheit and inches for the airport weather stations, the official record for each city. Sea temperatures are NOAA long-term monthly averages from coastal stations; NOAA does not state the averaging period on its table. The two Miami hotel months come from different years.
How do hurricanes affect Florida tourism?
Hurricanes are a real but seasonal risk. The season covers summer and autumn, the quieter half of the tourist year; no hurricane reached the US mainland in 2025, and the 2026 outlook was for a below-normal season.
- The Atlantic hurricane season runs from 1 June to 30 November. NOAA's August 2026 outlook gave a 75% chance of a below-normal season, with 7-13 named storms, 2-6 hurricanes and 0-2 major hurricanes. (NOAA, Aug 2026)
- The 2025 season had 13 named storms and five hurricanes, four of them major, but for the first time since 2015 no hurricane made landfall in the continental US. (NOAA, Nov 2025)
- An average Atlantic season has 14 named storms, seven hurricanes and three major hurricanes. (NOAA, Nov 2025)
- Hurricane Milton came ashore near Sarasota on the evening of 9 October 2024 as a Category 3 storm, after reaching Category 5 in the Gulf, and spawned 45 known tornadoes on land. (National Hurricane Center, Mar 2025)
- Milton caused 12 direct deaths in Florida and 27 indirect deaths in the state. (National Hurricane Center, Mar 2025)
- Milton closed United Parks' Florida parks for a combined 14 operating days in 2024, which the company says cut attendance. (United Parks & Resorts, Mar 2026)
NOAA's outlook covers the whole Atlantic basin, not the chance of a landfall in Florida. The 2026 season runs until 30 November and NOAA's end-of-season summary was not yet out when this page was checked. Average-season figures are for 1991-2020.
How many people visit Florida's national and state parks?
Florida's national park sites draw about 9 million visits a year, and its state parks about three times as many. Everglades, the best known, gets fewer visits than several smaller sites.
View data table
| Period | Value |
|---|---|
| 2019 | 1.12m |
| 2020 | 0.70m |
| 2021 | 0.94m |
| 2022 | 1.16m |
| 2023 | 0.81m |
| 2024 | 0.74m |
| 2025 | 0.78m |
- The 10 National Park Service sites wholly in Florida had about 8.97 million recreation visits in 2025. (National Park Service, 2026)
- Everglades National Park had 778,198 recreation visits in 2025, up 4.9% from 741,983 in 2024 but well below the 1,155,193 of 2022. (National Park Service, 2026)
- Everglades is a winter park: March 2025 was its busiest month, with 99,017 visits, and October the quietest, with 19,008; January to April brought 46% of the year's visits. (National Park Service, 2026)
- Canaveral National Seashore had 2,496,947 recreation visits in 2025, up 32.5% on 2024. (National Park Service, 2026)
- Big Cypress National Preserve had 2,262,731 recreation visits in 2025, against 2,216,708 in 2024. (National Park Service, 2026)
- Biscayne National Park had 486,567 recreation visits in 2025, down from 512,213 in 2024 and 708,522 in 2019. (National Park Service, 2026)
- Dry Tortugas National Park, reached only by boat or seaplane, had 89,355 recreation visits in 2025, its highest since at least 2019. (National Park Service, 2026)
- Gulf Islands National Seashore, which spans the Florida Panhandle and the Mississippi coast, had 7,576,923 recreation visits in 2025. (National Park Service, 2026)
- A 2026 resolution states that Florida's state parks attracted more than 28 million visitors in the 2024-25 fiscal year, raised $234 million in sales tax and supported 49,910 jobs. (Florida House of Representatives, 2026)
- The same resolution states that the state park system has 176 parks, trails and historic sites covering more than 818,000 acres, with 100 miles of white sand beaches. (Florida House of Representatives, 2026)
- 28,701,075 residents and visitors used Florida's state parks and trails in 2022-23, generating over $241 million in sales tax and supporting 50,427 jobs. (Florida DEP, Oct 2023)
National Park Service figures are recreation visits summed from monthly data, not individual people. The Florida total covers the 10 sites wholly in the state and leaves out Gulf Islands National Seashore, which spans Florida and Mississippi and is not split by state. State park figures include Florida residents. The 2024-25 state park figures are as stated in a Florida House of Representatives resolution, which draws on the Department of Environmental Protection; the department's own report for that year was not found, so its latest published report, for 2022-23, is also given.
Glossary
- VISIT FLORIDA
- The state's official tourism marketing corporation, which publishes the statewide visitor estimates.
- Person-trip
- One visit by one person. VISIT FLORIDA counts person-trips by people who live outside Florida, so one person can be counted more than once.
- Economic impact study
- The yearly study of visitor spending, jobs and taxes prepared by Rockport Analytics for VISIT FLORIDA. Its 2024 edition uses a new method applied back to 2015.
- EDR
- The Florida Legislature's Office of Economic and Demographic Research, which runs the state's official tourism forecast and reviews the return on VISIT FLORIDA's marketing.
- NTTO
- The National Travel and Tourism Office, the federal office that estimates overseas visitors to US states and cities.
- Overseas visitors
- Foreign visitors other than Canadians in VISIT FLORIDA's count; other than Canadians and Mexicans in NTTO's count.
- Tourist development tax
- A county tax on hotel rooms and other short stays, charged on top of sales tax.
- ADR
- Average daily rate, the average price paid for a hotel room per night.
- RevPAR
- Revenue per available room, a hotel measure combining occupancy and room rate.
- BLS
- The Bureau of Labor Statistics, the federal body that counts jobs by industry and area.
- Recreation visit
- A National Park Service count of entries for recreation, not of individual people.
- Fiscal year
- The state's fiscal year runs July to June; county and port fiscal years run October to September.
Methodology and sources
Statewide visitor numbers are VISIT FLORIDA estimates, labelled as such, and only revised figures are used; where a release has been revised, the earlier figure is left out. Spending, jobs and tax figures come from the economic impact study prepared by Rockport Analytics for VISIT FLORIDA, labelled separately, whose new method has been applied back to 2015. The forecast and the return on state marketing come from the Florida Legislature's Office of Economic and Demographic Research, overseas figures from NTTO, jobs by industry from BLS, airport and port figures from their operators (Fort Lauderdale from the rankings published by Miami-Dade Aviation Department), parks from the National Park Service and the state, weather from NOAA, and county figures from each county's tourism bureau. Each number links to the body that produced it, with the date. Measures that count different things, such as VISIT FLORIDA's visitor estimate and the impact study's wider count, or payroll jobs and jobs supported by visitors, are given side by side and not merged, and county figures that include Florida residents are kept apart from the state total. Items we could not confirm at the primary source, including calendar-year totals for 2010-2014 and 2019-2021, crime figures, launch counts and theme park attendance, are left out. The page is reviewed monthly and the date is shown at the top.
- BLS · Oct 2026
- Comcast · Feb 2026
- Florida DEP · Oct 2023
- Florida EDR · Jul 2026
- Florida EDR · Jul 2026
- Florida EDR · Mar 2024
- Florida EDR · Sep 2026
- Florida House of Representatives · 2026
- GMCVB · Jun 2026
- GMCVB · Jan 2026
- GMCVB · Sep 2026
- Greater Orlando Aviation Authority · 2026
- Greater Orlando Aviation Authority · Aug 2026
- Miami-Dade Aviation Department · Jul 2026
- Monroe County TDC · 2026
- Monroe County TDC · Feb 2026
- Monroe County TDC (visitor profile) · Mar 2026
- National Hurricane Center · Mar 2025
- National Park Service · 2026
- National Park Service · 2026
- National Park Service · 2026
- National Park Service · 2026
- National Park Service · 2026
- National Park Service · 2026
- National Park Service · 2026
- NOAA · 2021
- NOAA · 2021
- NOAA · 2021
- NOAA · Nov 2026
- NOAA · Aug 2026
- NOAA · Nov 2025
- NTTO · 2026
- NTTO · Apr 2026
- Port Canaveral · Nov 2026
- Port Everglades · Nov 2026
- PortMiami · Dec 2025
- PortMiami · Sep 2026
- Statistics Canada · Feb 2026
- Tampa International Airport · Jun 2026
- United Parks & Resorts · Mar 2026
- VISIT FLORIDA (brand valuation) · Aug 2026
- VISIT FLORIDA (economic impact study) · Dec 2025
- VISIT FLORIDA (visitor estimates) · May 2026
- VISIT FLORIDA (visitor estimates) · Aug 2026
- VISIT FLORIDA (visitor estimates) · 2026
- VISIT FLORIDA (visitor estimates) · Dec 2025
- VISIT FLORIDA (visitor estimates) · May 2024
- VISIT FLORIDA (visitor estimates) · Feb 2019
- VISIT FLORIDA (visitor estimates) · Feb 2017
- VISIT FLORIDA (visitor estimates) · Feb 2026
- Visit Orlando · May 2026
- Visit Orlando · Nov 2026
- Visit Tampa Bay · Jun 2026
- Visit Tampa Bay · Oct 2025
- Walt Disney Company · Nov 2025