Human Written & Fact Checked · Updated
153 Miami Tourism Statistics for 2026
Greater Miami and Miami Beach had 28.3 million visitors in 2025, a record, and they spent $22.7 billion in Miami-Dade County. Growth has slowed: visitor numbers rose by less than 1% on 2024 and international visitors are still below their 2019 level, while hotel rates and cruise traffic rose sharply in 2026.
This page gathers the current official figures on Miami tourism in one place: visitor numbers and the 2026 trend, who visits and where they come from, the best time to go, weather and hurricanes, the airport, PortMiami, hotels, spending, jobs, tourist taxes, and parks, events and beaches. Every number links to the body that published it, with the date.
Visitor numbers and spending come from the Greater Miami Convention and Visitors Bureau (GMCVB), the county's tourism marketing body, so each GMCVB figure is labelled with its report. Hotel figures are STR data published by the GMCVB, airport figures come from the Miami-Dade Aviation Department, cruise figures from PortMiami, payroll jobs from the Bureau of Labor Statistics and tax figures from Miami-Dade County and the City of Miami Beach. The GMCVB changed its visitor method in 2018, so figures for 2017 and earlier are not compared with later years. Measures that count different things, such as jobs supported by tourism and payroll jobs, are kept apart.
Headline figures
- Greater Miami and Miami Beach had a record 28.3 million visitors in 2025: 20.1 million stayed overnight and 8.2 million came for the day. (GMCVB (State of the Industry 2026), Jun 2026)
- Visitors spent $22.7 billion in Miami-Dade County in calendar 2025, up 4.1% on 2024. (GMCVB (State of the Industry 2026), Jun 2026)
- Counting indirect and induced effects, tourism had a total economic impact of $32.2 billion in Miami-Dade in 2025. (GMCVB (State of the Industry 2026), Jun 2026)
- 6,260,000 international visitors, overnight and day, came in 2025, 2.8% fewer than in 2024 and still below the 2019 level. (GMCVB (State of the Industry 2026), Jun 2026)
- Colombia was Miami's largest foreign market in 2025, with 409,000 overnight visitors. (GMCVB (State of the Industry 2026), Jun 2026)
- New York City sent 2,092,000 overnight visitors in 2025, more than Miami's five largest foreign markets combined. (GMCVB (State of the Industry 2026), Jun 2026)
- Miami International Airport handled 55,314,661 passengers in 2025, its second-busiest year after 2024. (MDAD (traffic reports), 2026)
- PortMiami handled 8,564,225 cruise passengers in fiscal 2025, the most in its history. (PortMiami (press releases), Dec 2025)
- PortMiami had 7,871,050 cruise passengers from January to September 2026, on the visitors bureau's monthly count. (GMCVB (PortMiami monthly count), Oct 2026)
- Miami-Dade hotels charged $252.60 a night on average from January to September 2026, up 12.4%, while occupancy slipped to 72.9%. (GMCVB/STR (hotel reports), Oct 2026)
- Miami-Dade County had 575 hotels with 64,719 rooms in January 2026. (GMCVB (hotel inventory), Jan 2026)
- Leisure and hospitality employers in Miami-Dade had a record 154,200 payroll jobs on average in 2025. (BLS (CES), Nov 2026)
- Miami-Dade's 3% Convention Development Tax on hotel rooms raised $127.6 million in FY2024-25. (Miami-Dade County (budget), 2026)
- Art Basel Miami Beach drew more than 80,000 visitors in December 2025, the highest of its last four editions. (Art Basel, Dec 2025)
How many people visit Miami each year?
Miami-Dade County, which the tourism bureau markets as Greater Miami and Miami Beach, had more visitors in 2025 than in any year before, but growth has almost stopped. Most of the rise since 2019 has come from Americans, while international visitors have not yet returned to their 2019 level.
View data table
| Period | Value |
|---|---|
| 2019 | 24.17m |
| 2020 | 11.59m |
| 2021 | 24.22m |
| 2022 | 26.50m |
| 2023 | 27.17m |
| 2024 | 28.23m |
| 2025 | 28.35m |
- Overnight visitors in 2025 were 10.4 million Americans from outside Florida, 5.0 million international visitors and 4.8 million Florida residents. Day-trippers were 2.7 million Americans from other states, 1.3 million visitors from abroad and 4.3 million Floridians. (GMCVB (State of the Industry 2026), Jun 2026)
- The total rose 0.4% in 2025, from 28,230,000 in 2024 on the bureau's current series. (GMCVB (State of the Industry 2026), Jun 2026)
- Visitors from other US states rose from 9,110,000 in 2019 to 13,076,000 in 2025, and Florida residents from 8,153,000 to 9,012,000. (GMCVB (State of the Industry 2026), Jun 2026)
- Overnight visitors numbered 15,915,000 in 2021, 19,169,000 in 2022, 19,298,000 in 2023 and 20,107,000 in 2024. (GMCVB (State of the Industry 2025), May 2025)
- In 2020, the pandemic year, there were 7.88 million overnight visitors and 11.59 million visitors in all. (GMCVB (State of the Industry 2023), May 2023)
- The bureau counted 24.2 million visitors in 2019, 16.3 million overnight and 7.9 million day-trippers, up 3.9% from 23.3 million in 2018. (GMCVB (Visitor Industry Overview 2019), May 2020)
- The 2019 overview restated 2018 overnight visitors at 15,983,000, after a new way of measuring the split between Florida residents' overnight stays and day trips. (GMCVB (Visitor Industry Overview 2019), May 2020)
- The 2018 overview had first reported 16,509,000 overnight visitors for 2018. (GMCVB (Visitor Industry Overview 2018), 2019)
- On the earlier method, the bureau announced a record 12.6 million overnight visitors for 2010, up 5.6%, with 6.1 million from abroad and 6.5 million from the US. (GMCVB (earlier releases), Mar 2011)
- 2013 brought a record 14.2 million overnight visitors, the first year above 14 million, with 7.13 million international and 7.09 million domestic visitors. (GMCVB (earlier releases), Feb 2014)
- 15.9 million overnight visitors came in 2017, and the bureau said 49% of visitors were international, the highest share of any US destination. (GMCVB (earlier releases), May 2018)
The GMCVB counts visitors to Miami-Dade County, including Florida residents and day-trippers. It changed its method in 2018: the earlier method split visitors only into domestic, including Florida residents, and international, and its spending estimates were built differently. Figures for 2017 and earlier are the totals announced at the time and are not compared with later years, and no growth rate is given across 2017 and 2018. The 2019 to 2025 series comes from the 2026 report, so earlier years may differ slightly from their first release. The 2010, 2013 and 2017 announcements are quoted from copies of GMCVB releases on PR Newswire and TravMedia.
Who visits Miami, and how long do they stay?
The latest visitor profile published in full is for 2019, so the trip lengths and reasons for visiting below are 2019 figures. In that year most overnight visitors came on holiday, about half had been before, and international visitors stayed far longer and spent more than Americans.
- Other US states 10.4m
- International 5.0m
- Florida residents 4.8m
- In 2019 the average overnight visitor stayed 4.1 nights and spent $1,002 per person, and 66% stayed in hotels. (GMCVB (Visitor Industry Overview 2019), May 2020)
- In 2019, 38% of overnight visitors stayed in Miami Beach and 46% visited it, the most of any neighbourhood. (GMCVB (Visitor Industry Overview 2019), May 2020)
- Asked why they came in 2019, 76% of overnight visitors gave a holiday, 32% visiting friends or family and 17% business or a convention; visitors could give more than one reason. (GMCVB (Visitor Industry Overview 2019), May 2020)
- In 2019, 52% of overnight visitors had been to Miami before, and the average party was 2.7 people. (GMCVB (Visitor Industry Overview 2019), May 2020)
- In 2019, 67% of overnight visitors flew in: 47% through Miami International and 20% through Fort Lauderdale. (GMCVB (Visitor Industry Overview 2019), May 2020)
- International overnight visitors stayed 6.0 nights on average in 2019 and spent $1,485 per person, against 3.7 nights and $927 for Americans from outside Florida. (GMCVB (Visitor Industry Overview 2019), May 2020)
- In 2019 international visitors were 33% of overnight visitors but about 47% of visitor spending, because they spent more per head and stayed longer. (GMCVB (Visitor Industry Overview 2019), May 2020)
Trip length, purpose, party size and spending per person come from the GMCVB's 2019 visitor profile, the latest edition published in a form that could be checked; later editions may differ. Spending per person is total trip spending in the area. In GMCVB figures "domestic" means Americans from outside Florida; Florida residents are counted separately.
Where do Miami's international visitors come from?
Colombia and Brazil send the most overnight visitors from abroad, and four of the six largest markets are in Latin America. Brazil and Germany are still well below their 2019 levels, while the UK, Argentina and Italy grew in 2025.
- In 2025 Brazil sent 354,000 overnight visitors (down 7%), the UK 274,000 (up 12%), Canada 259,000 (down 8%), Mexico 226,000 and Argentina 202,000 (up 15%). (GMCVB (State of the Industry 2026), Jun 2026)
- Spain (193,000), Italy (177,000), Germany (173,000) and France (165,000) completed the 2025 top ten; Italy joined it and the Bahamas dropped out. (GMCVB (State of the Industry 2026), Jun 2026)
- In 2024 Colombia sent 434,000 overnight visitors, Brazil 382,000 and Canada 283,000. (GMCVB (State of the Industry 2025), May 2025)
- In 2019 Brazil was the largest market, with 440,000 overnight visitors, followed by Colombia (374,000), Canada (351,000), the UK (321,000) and Germany (296,000); Venezuela fell 26% to 169,000. (GMCVB (Visitor Industry Overview 2019), May 2020)
- International visitors, overnight and day, numbered 6,905,000 in 2019 and 6,441,000 in 2024. (GMCVB (State of the Industry 2026), Jun 2026)
- In the first quarter of 2026, the Canadian winter season, Canada was the largest market with 129,000 overnight visitors, up 24%, and Mexico grew 40% to 74,000. (GMCVB (State of the Industry 2026), Jun 2026)
- From January to June 2026 Colombia sent 203,000 overnight visitors, up 12.5%, and Canada 179,000, up 15.0%, while Germany fell 18.6% to 78,000. (GMCVB (industry updates), Sep 2026)
- Miami International was the second-busiest US entry point for overseas travellers in the first quarter of 2026, with 1,132,900 arrivals, up 6%, behind New York JFK and Newark together. (GMCVB (State of the Industry 2026), Jun 2026)
- Florida as a whole had 9,340,000 overseas visitors in 2025, more than any other state, and the largest gain of any state, 480,000. (NTTO, 2026)
GMCVB international figures include Canada and Mexico. First-quarter figures are seasonal and are not compared with full-year ranks. The January to June 2026 figures are preliminary. The port-of-entry figure counts overseas arrivals filing I-94 forms, leaving out Canada and Mexico, and includes travellers going on elsewhere, so it is not a count of Miami visitors. The NTTO figure covers the whole state of Florida and comes from a federal survey on a different method, so it is given as state context and not compared with the Miami figures.
Which US cities send the most visitors to Miami?
New York sends far more overnight visitors than any other US city, more than the next four together. Within Florida, Orlando and West Palm Beach are the largest sources of overnight visitors.
- Boston sent 469,000 overnight visitors in 2025, Atlanta and Washington DC 468,000 each, Chicago 448,000 and Los Angeles 432,000. (GMCVB (State of the Industry 2026), Jun 2026)
- Philadelphia (399,000), Dallas (246,000), Houston (244,000) and Detroit (211,000) completed the 2025 top ten. (GMCVB (State of the Industry 2026), Jun 2026)
- In 2019 New York City sent 1.36 million overnight visitors, 18% of all overnight visitors from other US states. (GMCVB (Visitor Industry Overview 2019), May 2020)
- From January to June 2026 New York sent 1,116,000 overnight visitors, up 1.0%, nearly five times the next market, Washington DC, with 232,000. (GMCVB (industry updates), Sep 2026)
- Los Angeles sent 171,000 overnight visitors in the first half of 2026, down 16.3%, and Boston 227,000, down 9.4%. (GMCVB (industry updates), Sep 2026)
- Among Florida residents, Orlando sent 1,429,000 overnight visitors in 2025, West Palm Beach 1,019,000, Tampa and St. Petersburg 968,000, Jacksonville 502,000 and Naples and Fort Myers 493,000. (GMCVB (State of the Industry 2026), Jun 2026)
- The GMCVB counted 28.2 million visitors in the 12 months from July 2024 to June 2025, with Florida residents making up more than 31%. (GMCVB (annual meeting 2025), Nov 2025)
Markets are the home areas of overnight visitors. The January to June 2026 figures leave out Florida residents and are preliminary. The July 2024 to June 2025 count covers a different 12 months from the calendar year, so it is not compared with calendar-year totals.
How is Miami tourism doing in 2026?
Visitor numbers in the first half of 2026 were close to 2025 levels and air traffic slipped, but hotels charged much more and cruise traffic grew fast. Canadian visits rose again after a fall in 2025, and Mexican visits grew strongly.
View data table
| Period | Value |
|---|---|
| US overnight | 5.42m |
| International overnight | 2.59m |
| Day visitors | 2.06m |
- Miami-Dade had 10,072,000 visitors from outside Florida from January to June 2026, up 0.8%: 8,014,000 overnight, up 0.2%, and 2,058,000 day visitors, up 3.3%. (GMCVB (industry updates), Sep 2026)
- International overnight visitors rose 2.4% to 2,591,000 in the first half of 2026, while overnight visitors from other US states fell 0.8% to 5,423,000. (GMCVB (industry updates), Sep 2026)
- Miami International handled 41,041,584 passengers from January to September 2026, down 1.20% on the same months of 2025; international passengers fell 0.32% and domestic passengers 1.92%. (MDAD (traffic reports), 2026)
- International passengers arriving at Miami International from January to September 2026 numbered 9,303,726, 0.3% fewer than in 2025 but 7.3% more than in the same months of 2019. (GMCVB (airport arrivals), Oct 2026)
- Miami Beach hotels charged $328.53 a night on average from January to September 2026, up 14.3%, while occupancy fell 2.9% to 69.7%. (GMCVB/STR (hotel reports), Oct 2026)
- In the first quarter of 2026 Miami-Dade hotels were 83.6% full at an average rate of $311.59, up 10.7%, and in the second quarter the rate was $251.38, up 15.2%. In November 2025 Tourism Economics had forecast a first-quarter rate of $286.69. (GMCVB (industry updates), Oct 2026)
- PortMiami cruise passengers rose in every month of 2026 to September, with May up 50.8% and July up 40.6%. (GMCVB (PortMiami monthly count), Oct 2026)
- Leisure and hospitality employers had 151,600 payroll jobs in September 2026 (preliminary), against 150,500 a year earlier. (BLS (CES), Nov 2026)
The January to June 2026 visitor figures leave out Florida residents and are preliminary, so they are not comparable with full-year totals. Airport passengers include residents and connecting passengers, so they are not visitor counts; arrivals count deplaning passengers only. Hotel figures are STR data published by the GMCVB and can be revised. The quarterly hotel figures and the forecast come from the GMCVB industry update, with forecasts by Tourism Economics. The monthly cruise changes come from the GMCVB's sheet of port data. The BLS figure for September 2026 is preliminary.
When is the best time to visit Miami?
Winter and spring are the busy season, when the weather is dry and mild. In 2025 February was the fullest and most expensive month for hotels on the published figures, and September the emptiest and cheapest, at the peak of the hurricane season.
View data table
| Period | Value |
|---|---|
| Jan | 5.07m |
| Feb | 4.44m |
| Mar | 5.14m |
| Apr | 4.65m |
| May | 4.60m |
| Jun | 4.62m |
| Jul | 4.83m |
| Aug | 4.55m |
| Sep | 3.64m |
| Oct | 4.15m |
| Nov | 4.48m |
| Dec | 5.14m |
- Miami-Dade hotels were 85.5% full in February 2025 at an average rate of $305.28. (GMCVB/STR (hotel reports), 2025)
- In September 2025 occupancy fell to 58.9% and the average rate to $147.69, less than half February's rate. (GMCVB/STR (hotel reports), 2025)
- In July 2025 hotels were 69.4% full at $169.80 a night. (GMCVB/STR (hotel reports), 2025)
- In December 2025 Miami-Dade hotels were 77.0% full at $279.70 a night, and Miami Beach hotels charged $391.04. (GMCVB/STR (hotel reports), 2026)
- International traffic at Miami International peaks twice: in 2025 it reached 2,349,105 passengers in December and 2,307,161 in July. (MDAD (traffic reports), 2025)
- Everglades National Park had 99,017 visits in March 2025, its busiest month, and 19,008 in October, its quietest. (NPS, Dec 2025)
- January is Miami's coolest and driest month, with an average high of 76.2F, a low of 61.0F and 1.83 inches of rain. (NOAA (climate normals), 2021)
- Sea water off Miami averages 72.5F in January and 88.0F in August. (NOAA (sea temperature), 2026)
Hotel figures are STR data for hotels only, from the GMCVB's monthly reports; the January 2025 report could not be checked. Airport months come from the Miami-Dade Aviation Department's monthly reports and count all passengers, residents included. Temperatures are 1991-2020 normals for the Miami International Airport weather station. The sea temperature is NOAA's long-term monthly average for its tide station between downtown Miami and the beaches.
How hot and wet is Miami, and when is hurricane season?
Miami is warm all year and very wet in summer: the six months from May to October bring more than three-quarters of its rain. The hurricane season runs from June to November, and recent years have been among the warmest on record.
View data table
| Period | Value |
|---|---|
| Jan | 1.83in |
| Feb | 2.15in |
| Mar | 2.46in |
| Apr | 3.36in |
| May | 6.32in |
| Jun | 10.51in |
| Jul | 7.36in |
| Aug | 9.58in |
| Sep | 10.22in |
| Oct | 7.65in |
| Nov | 3.53in |
| Dec | 2.44in |
- Miami averages a high of 84.2F and a low of 70.7F across the year, and 67.41 inches of rain. (NOAA (climate normals), 2021)
- On average 91.4 days a year reach 90F or more, only 7.9 nights fall below 50F, and 89.6 days have at least 0.10 inches of rain. (NOAA (climate normals), 2021)
- June is the wettest month, with 10.51 inches of rain, followed by September with 10.22 inches; August is the hottest, with an average high of 90.7F and a low of 77.7F. (NOAA (climate normals), 2021)
- The Atlantic hurricane season runs from 1 June to 30 November and peaks on 10 September, with most activity from mid-August to mid-October; an average season has 14 named storms, 7 hurricanes and 3 major hurricanes. (National Hurricane Center, 2026)
- Miami's average temperature in 2025 was 78.3F, 0.9F above the 1991-2020 normal. The warmest year since records began in 1948 was 2023, at 79.2F. (NOAA (Climate at a Glance), Dec 2025)
- All eight of Miami's warmest years since 1948 have come since 2015. (NOAA (Climate at a Glance), Dec 2025)
Normals are for 1991-2020 at the Miami International Airport weather station, which lies inland of Miami Beach. The ranking of warm years is worked out from NOAA's annual series for the same station. Hurricane figures cover the whole Atlantic basin and are not the chance of a storm hitting Miami.
How many passengers fly into Miami?
Miami International is the second-busiest US airport for international passengers and, by its operator's account, the main US gateway to Latin America. Traffic set a record in 2024 and slipped slightly in 2025, but is still about a fifth above its 2019 level.
View data table
| Period | Value |
|---|---|
| 2019 | 45.92m |
| 2020 | 18.66m |
| 2021 | 37.30m |
| 2022 | 50.68m |
| 2023 | 52.34m |
| 2024 | 55.93m |
| 2025 | 55.31m |
- 24,850,064 of the 2025 passengers were international and 30,464,597 domestic; the airport counts Puerto Rico and the US Virgin Islands as domestic. (MDAD (traffic reports), 2026)
- The record year was 2024, with 55,926,566 passengers, including a record 25,164,335 international passengers. (MDAD (traffic reports), 2025)
- In 2019 the airport handled 45,924,466 passengers, 22,383,751 of them international. (MDAD (traffic reports), 2020)
- In 2020 traffic fell 59.36% to 18,663,858 passengers, and international traffic fell 66.91% to 7,406,579. (MDAD (traffic reports), 2021)
- Miami International was the second-busiest US airport for international passengers in 2025, behind New York JFK with 34.6 million. (MDAD (airport rankings), Jul 2026)
- Miami ranked eighth in North America for passengers in 2025, with traffic down 1.1% while North American traffic as a whole fell 0.7%, and third for cargo. (ACI-NA, Jul 2026)
- The airport had 164 non-stop destinations in September 2026, 97 international and 67 domestic, served by 92 passenger and cargo airlines, 61 of them foreign. (MDAD (airport facts), Sep 2026)
- The airport operator says Miami International offers more flights to Latin America and the Caribbean than any other US airport and serves about 60 percent of all international visitors to Florida. (MDAD (airport facts), Sep 2026)
- The operator puts the annual economic impact of Miami International and the county's general aviation airports at $212 billion, supporting nearly 946,000 direct, indirect, induced and related jobs. (MDAD (airport facts), Sep 2026)
- Miami International handled 3,448,913 tons of cargo in 2025, up 13.61%, and is the busiest US airport for international freight. (MDAD (traffic reports), 2026)
- Fort Lauderdale-Hollywood International, in neighbouring Broward County, handled 32.2 million passengers in 2025, down 8.5%, including 6.2 million international passengers, down 15.9%. (MDAD (airport rankings), Jul 2026)
- Metrobus, Metrorail and Metromover together recorded 85,710,682 boardings in FY2023-24, up from 77,436,126 in FY2022-23; Metrorail runs on a 25-mile line and Metromover on a 4.4-mile loop downtown. (Miami-Dade County (transit budget), 2025)
Passenger totals add arrivals and departures and include residents and connecting passengers, so they are not visitor counts. Each year comes from that year's December traffic report. Cargo is in US short tons; ACI-NA ranks cargo in metric tonnes, so the two are not mixed. The Latin America and 60 percent claims are the operator's statements. The $212 billion is a total impact covering cargo and all aviation, so it is not added to visitor spending. Fort Lauderdale figures come from the rankings the Miami-Dade Aviation Department compiled from ACI data. Transit boardings are mostly residents' trips.
How many cruise passengers use PortMiami?
PortMiami set records in three fiscal years running, from 2023 to 2025, and its traffic in 2026 is well ahead of 2025. In fiscal 2025 Port Canaveral reported slightly more passengers.
View data table
| Period | Value |
|---|---|
| 2015 | 4.92m |
| 2016 | 4.98m |
| 2017 | 5.34m |
| 2018 | 5.59m |
| 2019 | 6.82m |
| 2020 | 3.48m |
| 2021 | 0.25m |
| 2022 | 4.02m |
| 2023 | 7.30m |
| 2024 | 8.23m |
| 2025 | 8.56m |
- PortMiami handled a record 7,299,294 cruise passengers in fiscal 2023, 6.97% more than the previous record of 6,823,816 in fiscal 2019. (PortMiami (press releases), Dec 2023)
- Fiscal 2024 brought 8,233,056 passengers, up 12.79%. (PortMiami (press releases), Nov 2024)
- Cruise traffic fell to 252,099 passengers in fiscal 2021, when cruising was halted, from 3,477,516 in fiscal 2020. (PortMiami (cruise history), Nov 2026)
- Fiscal 2025 traffic was 74% above fiscal 2015, when the port handled 4,915,576 passengers. (PortMiami (cruise history), Nov 2026)
- Port Canaveral reported over 8.6 million revenue passenger movements in fiscal 2025 and called itself the busiest cruise port in the world. (Canaveral Port Authority, Dec 2025)
- PortMiami says it contributes $61 billion a year to the local economy and supports more than 340,000 jobs. It handled 1,115,058 TEUs of cargo in fiscal 2025, up 2.35%. (PortMiami (press releases), Dec 2025)
- Cruise lines employed 11,225 people at 24 sites in Miami-Dade in 2025, at average pay of $143,994, and the county has 83.9 times the US share of cruise line jobs. (BLS (QCEW), Sep 2026)
Ports count passenger movements, so a cruiser who boards and leaves at PortMiami is counted twice; these are not counts of people. Fiscal years run from 1 October to 30 September. The port's history table, used in the chart, gives fiscal 2025 as 8,564,151, 74 fewer than its release, and fiscal 2019 as 6,823,817. The port has not yet published its fiscal 2026 total, so none is given. Port Canaveral publishes only a rounded figure. The $61 billion is the port's own total impact estimate for cargo and cruise, with no study year stated. Cruise line jobs are shore-side jobs, mostly at company head offices, not ship crews.
How many hotel rooms does Miami have, and what do they cost?
Miami-Dade has more than 60,000 hotel rooms, and about three in four were filled on an average night in 2025. Miami Beach charges much more than the county average, and the small Surfside and Bal Harbour area charges the most.
- Miami-Dade hotels were 73.9% full in 2025 at an average rate of $224.24 a night, and revenue per available room was $165.73. (GMCVB/STR (hotel reports), 2026)
- Miami Beach hotels were 71.4% full in 2025 at an average of $287.90 a night. (GMCVB/STR (hotel reports), 2026)
- Surfside and Bal Harbour had the highest average rate in 2025, $685.24, and $1,033.37 in December alone; South Dade had the lowest, $104.47. Hotels near the airport were the fullest, at 80.7%. (GMCVB/STR (hotel reports), 2026)
- In 2024 Miami-Dade hotels were 73.8% full at an average of $222.04, and Miami Beach hotels charged $286.83. (GMCVB/STR (hotel reports), 2025)
- In 2023 Miami-Dade hotels were 71.9% full at $221.34, with the rate down 5.2%, and Miami Beach hotels 69.9% full at $290.38, down 8.4%. (GMCVB/STR (hotel reports), 2024)
- In December 2022 the county had 564 hotels with 66,366 rooms; Miami Beach had 217 hotels and 21,606 rooms, Downtown 10,811 rooms and the airport area 10,550. (GMCVB (hotel inventory), Dec 2022)
- The October 2026 project list had 16 hotels under construction and 20 in final planning, including the 800-room Grand Hyatt Miami Beach Convention Center, due in 2027. (GMCVB/STR (hotel pipeline), Oct 2026)
- Tourism Economics forecasts a fourth-quarter 2026 average rate of $229.24, up 2.1%, with occupancy down 1.4%. (GMCVB (industry updates), Oct 2026)
Hotel figures are STR data published by the GMCVB and cover hotels only, not short-term rentals. Each year is taken from that year's December report, because STR restates earlier years slightly. Miami Beach is the GMCVB's reporting area and may not match city limits. The 2022 and 2026 inventories are separate snapshots on different lists, so they are not compared. Pipeline totals are sums of the projects on the published list. The fourth-quarter figures are a forecast.
How much do visitors spend in Miami, and what is tourism worth?
Visitors spend more than $20 billion a year in Miami-Dade, and spending has risen every year since 2021. International visitors are about a fifth of all visitors but account for about a third of spending.
View data table
| Period | Value |
|---|---|
| 2021 | $19.2bn |
| 2022 | $20.8bn |
| 2023 | $21.1bn |
| 2024 | $22.0bn |
| 2025 | $22.7bn |
- Americans from other states spent $11.5 billion in 2025, international visitors $7.2 billion and Florida residents $4.1 billion. (GMCVB (State of the Industry 2026), Jun 2026)
- Spending by international visitors and by Florida residents each rose 4.8% in 2025, against 3.4% for Americans from other states. (GMCVB (State of the Industry 2026), Jun 2026)
- Tourism drove about 8% of Miami-Dade's GDP in 2025 and generated $5.3 billion in taxes: $1.1 billion local, $1.1 billion state and $3.1 billion federal. (GMCVB (State of the Industry 2026), Jun 2026)
- The bureau says tourism taxes save each Miami-Dade resident $809 a year, or $2,300 per household, in state and local taxes. (GMCVB (State of the Industry 2026), Jun 2026)
- In 2024 the total economic impact was $31.1 billion and tourism drove 9% of county GDP. (GMCVB (State of the Industry 2025), May 2025)
- Visitors spent $21.3 billion in the 12 months from July 2024 to June 2025, up 3% on the 12 months before. This covers a different period from the calendar year. (GMCVB (annual meeting 2025), Nov 2025)
- Visitors spent $17.86 billion in 2019, the last year before the pandemic. (GMCVB (Visitor Industry Overview 2019), May 2020)
- Visitor spending fell to $7.9 billion in 2020. (GMCVB (State of the Industry 2023), May 2023)
- On the earlier method, the bureau reported a record $18.8 billion of visitor spending in 2010, $12.4 billion of it by international visitors. (GMCVB (earlier releases), Mar 2011)
- For 2017, the last year on the earlier method, it reported $26 billion of spending by overnight visitors. (GMCVB (earlier releases), May 2018)
Visitor spending is direct spending in Miami-Dade. Total economic impact adds indirect and induced effects, a modelled measure that is not GDP, so the two are not added together. The July 2024 to June 2025 figure covers a different 12 months from calendar 2025 and is not compared with it. The 2019 overview called its total "economic impact", but it equals direct visitor spending. Figures for 2017 and earlier are on the old method and are not comparable with later years. All figures are in cash terms, not adjusted for inflation. The tax saving per resident is the bureau's own calculation.
How many jobs does tourism support in Miami?
About one payroll job in nine in Miami-Dade is in leisure and hospitality, and the number set a record in 2025. Hotels employ fewer people than before the pandemic, though hotel pay has risen sharply.
View data table
| Period | Value |
|---|---|
| 2016 | 140.9k |
| 2017 | 141.4k |
| 2018 | 143.3k |
| 2019 | 146.0k |
| 2020 | 106.3k |
| 2021 | 122.6k |
| 2022 | 138.4k |
| 2023 | 147.4k |
| 2024 | 153.8k |
| 2025 | 154.2k |
- Tourism supported more than 216,000 jobs in Miami-Dade in 2025, 10% of all jobs in the county, on the bureau's modelled count. (GMCVB (State of the Industry 2026), Jun 2026)
- In 2024 the bureau counted more than 209,000 tourism-supported jobs, one for every 136 visitors. (GMCVB (State of the Industry 2025), May 2025)
- The county had 153,800 leisure and hospitality payroll jobs in 2024 and 146,000 in 2019. (BLS (CES), Nov 2026)
- Leisure and hospitality jobs fell from 144,400 in March 2020 to 70,000 in April 2020, and the annual average did not pass the 2019 level until 2023, at 147,400. (BLS (CES), Nov 2026)
- The wider Miami-Fort Lauderdale-West Palm Beach metro area, which adds Broward and Palm Beach counties, had 349,400 leisure and hospitality jobs in 2025. (BLS (CES), Nov 2026)
- Leisure and hospitality businesses paid $7.67 billion in wages in 2025 across 152,285 jobs at 8,880 establishments, an average of $50,355 a year. (BLS (QCEW), Sep 2026)
- Hotels employed 29,349 people on average in 2025, at average pay of $56,752. (BLS (QCEW), Sep 2026)
- In 2019 hotels employed 32,468 people, at average pay of $38,672. (BLS (QCEW), 2020)
- Restaurants and bars had 102,407 jobs at 6,244 establishments in 2025, with average pay of $39,524. (BLS (QCEW), Sep 2026)
- Hotel jobs on the monthly survey fell to 27,700 in September 2026 (preliminary), from 31,800 in March 2025. (BLS (CES), Nov 2026)
The BLS monthly survey (CES) counts payroll jobs in the Miami-Miami Beach-Kendall division, which matches Miami-Dade County, not seasonally adjusted. The QCEW counts jobs covered by unemployment insurance by place of work, so its totals differ slightly. The GMCVB's tourism-supported jobs are modelled and include indirect and induced jobs, so they are not compared with the BLS counts. A 2018 GMCVB release gave 144,800 leisure and hospitality jobs for 2017; the revised BLS series is used here. Restaurants and bars serve residents as well as visitors. The monthly hotel job estimate comes from a small sample and moves more than the totals.
How much tourist tax does Miami collect?
Miami-Dade County levies several taxes on hotel rooms and on food and drink, and Miami Beach, Bal Harbour and Surfside levy their own resort taxes. The county's Convention Development Tax has barely changed in cash terms since FY2021-22, while Miami Beach resort tax is below its FY2022 peak.
View data table
| Period | Value |
|---|---|
| 2018 | $87.6m |
| 2019 | $88.2m |
| 2020 | $55.0m |
| 2021 | $82.2m |
| 2022 | $117.3m |
| 2023 | $113.8m |
| 2024 | $109.1m |
| 2025 | $109.1m |
- The county projects $134.9 million of Convention Development Tax in FY2025-26. This is a projection, not a final figure. (Miami-Dade County (budget), 2026)
- Convention Development Tax collections were $80.1 million in FY2020-21 and $124.0 million in FY2021-22. (Miami-Dade County (budget), Sep 2022)
- They came to $126.6 million in FY2022-23. (Miami-Dade County (budget), Sep 2024)
- They came to $126.2 million in FY2023-24. (Miami-Dade County (budget), Sep 2025)
- The 2% Tourist Development Tax on rooms raised $48.6 million in FY2024-25. It applies across the county except Miami Beach, Bal Harbour and Surfside, and 60% of it, less $1.375 million, goes to the GMCVB. (Miami-Dade County (budget), 2026)
- In FY2024-25 the 1% Professional Sports Franchise tax on rooms raised $24.3 million, the 2% tax on food and drink sold in hotels $11.3 million, and the 1% restaurant tax for homeless and domestic violence programmes $52.2 million. (Miami-Dade County (budget), 2026)
- Miami Beach collected $109.1 million of resort tax in FY2025, the same as in FY2024 and 15.4% of all city revenue. The tax is 4% of room rents and 2% of food and drink sales. (City of Miami Beach (audit report), 2026)
- Miami Beach resort tax raised $82.8 million in FY2016 and $81.9 million in FY2017. (City of Miami Beach (financial report), Jun 2026)
- In FY2015, when the room levy was 3%, Miami Beach collected $68.0 million of resort tax, up 10.1% from $61.8 million in FY2014. (City of Miami Beach (earlier reports), 2016)
- By FY2018 the room levy was 4%, and resort tax made up 17.2% of city revenue. (City of Miami Beach (earlier reports), Mar 2019)
- The GMCVB put tourist-related taxes across the county and the three beach towns at $252.4 million in FY2020-21. (GMCVB (tourist tax analysis), 2022)
County and Miami Beach fiscal years run from 1 October to 30 September. County figures exclude collection fees and each actual is taken from the budget that first published it. The restaurant tax for homeless and domestic violence programmes is paid mostly by residents. The Miami Beach room levy was 3% in FY2015 and 4% by FY2018; the reports used here do not say when it changed, so years before FY2018 are not compared with later ones. The GMCVB total is its own compilation of county and city figures. All figures are in cash terms.
How many people visit Miami's parks, beaches and big events?
Two national parks lie on Miami's doorstep, but both had fewer visits in 2025 than in 2019. The county's beaches are its most-used parks, and the December art fair and the March tennis tournament draw the biggest crowds among regular events.
View data table
| Period | Value |
|---|---|
| 2019 | 1.12m |
| 2020 | 0.70m |
| 2021 | 0.94m |
| 2022 | 1.16m |
| 2023 | 0.81m |
| 2024 | 0.74m |
| 2025 | 0.78m |
- Everglades National Park had 778,198 recreation visits in 2025, up 4.9% on 2024 but 30% below the 1,118,300 visits of 2019. (NPS, Dec 2025)
- Biscayne National Park, which lies wholly within Miami-Dade, had 486,567 visits in 2025, down 5.0%, against 708,522 in 2019. (NPS, Dec 2025)
- Zoo Miami had 975,357 visitors in FY2022-23 and 937,537 in FY2023-24. (Miami-Dade County (parks budget), Sep 2025)
- The county maintains 17 miles of public beaches, which it calls the most visible tourist attraction in Miami-Dade, and crews removed 1,942 tons of debris from them in FY2023-24. (Miami-Dade County (parks budget), Sep 2025)
- Art Basel Miami Beach 2025 brought together 283 galleries from 43 countries and territories, 48 of them exhibiting for the first time. (Art Basel, Dec 2025)
- The 2023 edition drew 79,000 visitors. (Art Basel, Dec 2023)
- The 2024 edition drew more than 75,000 visitors. (Art Basel, Dec 2024)
- The Miami Open tennis tournament drew more than 400,000 spectators over 15 days at Hard Rock Stadium in 2025. (Miami Open, Mar 2026)
- The 2024 tournament set a then-record attendance of 395,683; in 2019, its first year at Hard Rock Stadium, it drew 388,734. (Miami Open, 2026)
- Performing arts, spectator sports and related businesses employed 8,365 people in Miami-Dade in 2025, up 13.7%. (BLS (QCEW), Sep 2026)
- Miami Beach Ocean Rescue made 577 ocean rescues in 2024, responded to more than 96,000 minor medical calls and carried out over 759,000 preventive actions; it has 97 full-time and 30 part-time lifeguards. (City of Miami Beach (Ocean Rescue), Apr 2025)
NPS recreation visits count entries, not people. Everglades National Park spans Miami-Dade, Monroe and Collier counties, so not all visits start in Miami; Biscayne is mostly water and its visits are estimates. Zoo attendance is for county fiscal years and earlier actuals were revised after a change in counting. Art Basel and Miami Open figures are the organisers' own rounded counts; the Miami Open counts attendance at each session, and it moved venue in 2019, so earlier years are not compared. No official count of beach visitors was found. No verified attendance is given for the Formula 1 race or the World Cup.
Glossary
- GMCVB
- The Greater Miami Convention and Visitors Bureau, the tourism marketing body for Miami-Dade County, which estimates visitor numbers and spending.
- Day-tripper
- A visitor who comes to Miami-Dade for the day without staying overnight.
- Total economic impact
- Direct visitor spending plus the indirect and induced spending it sets off, a modelled measure that is not GDP.
- STR
- The hotel data company whose figures the GMCVB publishes for Miami-Dade hotels.
- ADR
- Average daily rate, the average price paid for a hotel room per night.
- RevPAR
- Revenue per available room, room revenue divided by all rooms, sold or not.
- MDAD
- The Miami-Dade Aviation Department, which runs Miami International Airport.
- MIA
- The airport code for Miami International Airport.
- ACI-NA
- Airports Council International - North America, the airport trade body that ranks airports by passengers.
- TEU
- Twenty-foot equivalent unit, the standard measure of shipping containers.
- Convention Development Tax
- Miami-Dade County's 3% tax on hotel stays, charged across the county except Bal Harbour and Surfside.
- Resort tax
- The tax Miami Beach charges on room rents and on food and drink sales in place of the county tourist development tax.
- Fiscal year
- For Miami-Dade County, Miami Beach and PortMiami, the year from 1 October to 30 September, written for example as FY2024-25.
- BLS
- The Bureau of Labor Statistics, the federal body that counts payroll jobs (CES) and insured jobs and wages (QCEW) by area.
- NTTO
- The National Travel and Tourism Office, the federal office that estimates overseas visitors to US states.
- Overseas visitors
- Foreign visitors other than those from Canada and Mexico.
Methodology and sources
Visitor numbers, spending and tourism-supported jobs come from the Greater Miami Convention and Visitors Bureau (GMCVB), so each GMCVB figure is labelled with its report: the State of the Industry reports for 2023, 2025 and 2026, the Visitor Industry Overviews, the monthly industry updates and the annual meeting release. The GMCVB changed its visitor method in 2018, so figures for 2017 and earlier are the totals announced at the time and are not compared across the break; the trip profile is from 2019, the latest full edition that could be checked, and is dated each time. Hotel figures are STR data published by the GMCVB, each year from its own December report. Airport figures come from the Miami-Dade Aviation Department and ACI-NA, cruise figures from PortMiami, payroll jobs and wages from BLS, tourist taxes from Miami-Dade County budgets and City of Miami Beach financial reports, parks from the NPS and the county, and climate from NOAA. Measures that count different things, such as jobs supported by tourism against payroll jobs, or spending in two different 12-month periods, are given separately and not merged. Each number links to the body that produced it, with the date. The page is reviewed monthly and the date is shown at the top.
- ACI-NA · Jul 2026
- Art Basel · Dec 2025
- Art Basel · Dec 2023
- Art Basel · Dec 2024
- BLS (CES) · Nov 2026
- BLS (CES) · Nov 2026
- BLS (CES) · Nov 2026
- BLS (QCEW) · Sep 2026
- BLS (QCEW) · 2020
- Canaveral Port Authority · Dec 2025
- City of Miami Beach (audit report) · 2026
- City of Miami Beach (earlier reports) · 2016
- City of Miami Beach (earlier reports) · Mar 2019
- City of Miami Beach (financial report) · Jun 2026
- City of Miami Beach (Ocean Rescue) · Apr 2025
- GMCVB (airport arrivals) · Oct 2026
- GMCVB (annual meeting 2025) · Nov 2025
- GMCVB (earlier releases) · Mar 2011
- GMCVB (earlier releases) · Feb 2014
- GMCVB (earlier releases) · May 2018
- GMCVB (hotel inventory) · Jan 2026
- GMCVB (hotel inventory) · Dec 2022
- GMCVB (industry updates) · Sep 2026
- GMCVB (industry updates) · Oct 2026
- GMCVB (PortMiami monthly count) · Oct 2026
- GMCVB (State of the Industry 2023) · May 2023
- GMCVB (State of the Industry 2025) · May 2025
- GMCVB (State of the Industry 2026) · Jun 2026
- GMCVB (tourist tax analysis) · 2022
- GMCVB (Visitor Industry Overview 2018) · 2019
- GMCVB (Visitor Industry Overview 2019) · May 2020
- GMCVB/STR (hotel pipeline) · Oct 2026
- GMCVB/STR (hotel reports) · Oct 2026
- GMCVB/STR (hotel reports) · 2025
- GMCVB/STR (hotel reports) · 2025
- GMCVB/STR (hotel reports) · 2025
- GMCVB/STR (hotel reports) · 2026
- GMCVB/STR (hotel reports) · 2025
- GMCVB/STR (hotel reports) · 2024
- MDAD (airport facts) · Sep 2026
- MDAD (airport rankings) · Jul 2026
- MDAD (traffic reports) · 2026
- MDAD (traffic reports) · 2026
- MDAD (traffic reports) · 2026
- MDAD (traffic reports) · 2025
- MDAD (traffic reports) · 2020
- MDAD (traffic reports) · 2021
- Miami Open · Mar 2026
- Miami Open · 2026
- Miami-Dade County (budget) · 2026
- Miami-Dade County (budget) · Sep 2022
- Miami-Dade County (budget) · Sep 2024
- Miami-Dade County (budget) · Sep 2025
- Miami-Dade County (parks budget) · Sep 2025
- Miami-Dade County (transit budget) · 2025
- National Hurricane Center · 2026
- NOAA (Climate at a Glance) · Dec 2025
- NOAA (climate normals) · 2021
- NOAA (climate normals) · 2021
- NOAA (sea temperature) · 2026
- NPS · Dec 2025
- NPS · Dec 2025
- NTTO · 2026
- PortMiami (cruise history) · Nov 2026
- PortMiami (press releases) · Dec 2025
- PortMiami (press releases) · Dec 2023
- PortMiami (press releases) · Nov 2024